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Tell your stories to the world - Data is a PR Goldmine

'Data' is the latest business buzzword. We decipher the secrets behind it so you can learn valuable PR lessons to boost your business.

The Latest

The power of data and lessons for business success it can provide

We look at how the recent sale of LinkedIn shows the value of data. We also discuss why your business may be sitting on a data and PR goldmine.

How LinkedIn Data could influence university choices 

We analyse LinkedIn data to show where Scottish graduates are ending up & what it means for businesses and their employees alike. 
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Facebook data reveals how Scotland is more European than ever

Scotland is changing and with it, the demographics of the country. We teach you how to use Facebook data to target a brand new audience for your business.
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An analysis of online discussion around the EU Referendum Vote 

The big EU vote is on Wednesday but compared to the #indyref there's not been as much online debate. We delve into the figures to work out why.
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How a 90's band could teach your business a lesson in PR

It's hard to be a comeback act, especially if it's the fourth time. Learn how to benefit from using some of the same techniques as the Stone Roses.
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