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February 2023 Newsletter

We are less than a month away from NWiR Day in Dallas, and I can’t wait to see you all there!
Our Keynote speaker, Nora Burns, is an Executive Coach, Leadership Advisor, and a well-known speaker.  She will lead us in a discussion on “Your Path – How You Can Find and Follow Your Path Into the Future”.  Following her presentation, we will have fabulous breakout sessions including hands-on demos offered during each breakout time.  
One thing I’m really excited about this year is our fully Spanish breakout session offering! (¡Clases todo el dia en español!) I want to say a huge thank you to Monica Vornbrock and Melissa Chapman with the Glo Group for starting us down this path. They submitted a Spanish and English offering – Five Steps to Elevate Your Personal Brand (Cinco Pasos Para Elevar Tu Marca Personal), and that began the search for a fully Spanish path. We are working hard behind the scenes to make sure this is the best NWiR Day yet!
Don’t forget we also have some Day 2 options, such as our Books, Brunch, and Yoga, as well as a Roof Walk! Make the most of your time in Dallas, and the IRE.  
I can’t wait to see you all in person on March 5th.  See you soon!
Michelle Boykin, Rackley Roofing

Rae July, Chinook Roofing; NWiR DEI Committee Chair
Jess Cress, SRS Distribution Inc.
; NWiR DEI Committee Vice Chair                              

Black History Month 2023

As a committee, we feel it’s important to emphasize that Black history is American history. We strive to honor Black Americans not just in February, but all year long with diversity, equity, and inclusion.

We’re excited to feature some amazing Black women in roofing along with notable Black Americans in history! We encourage all members to read their stories and embrace this month with the intention of learning and honoring their stories and accomplishments. Read more here...

  Kelley Caron, OMG Roofing Products; NWiR Mentoring Committee Chair
 Kyrah Coker, National Roofing Partners; NWiR Mentoring Committee Vice Chair

N.E.W.S. Recipients

NWIR is honored to offer for a fifth year the conference attendee program for first-time contractor attendees to NWIR Day and the 2023 International Roofing Expo and NRCA Convention in Dallas, TX.  This program is designed to encourage first-time attendees who work for a contractor to experience the benefits of professional development in the roofing industry. Attendance at these events can influence one’s career trajectory and benefit not just the attendee, but her company/employer as well. NWIR is pleased to announce the four scholars for 2023: Sara Klindworth, Natalie Roby, Carolina Santos, and Brittany Taylor.

 Christine Mockenhaupt, SRS Distribution Inc.; NWiR Councils Committee Chair
Mary Beth Reed, GAF; NWiR Councils Committee Vice Chair
If you have been part of a successful council startup, consider joining the NWIR Councils committee. We meet regularly with councils across the country who are looking for guidance and support to get their own local councils established. Your insight and wisdom will go a long way toward helping others find success. If you are interested, please contact the Councils Committee Chairs at

Here’s what some of our councils have been up to lately:

NWiR Cleveland Council

Domestic Violence Awareness

You’re invited to help raise awareness and break the stigma around domestic violence with our special guest speaker, Andrea Gutka of Womensafe. Please join us on Tuesday, 2/21 at 11:30 am for this important session sponsored by Tremco!

WomenSafe’s mission is to provide emergency shelter and support services to survivors of domestic violence throughout Northeast Ohio. The organization is a 501 (c)(3) not-for-profit domestic violence shelter and resource center in our 42nd year of service to survivors of domestic violence. More information here...

NWiR Dallas Fort Worth Council

Financial Wellness for 2023

At the end of January, we hosted a financial wellness seminar with Erin Hoffman. We had about 15 ladies who all had some great financial goals and everyone learned some things we didn't know. We are so thankful Erin flew in to present this seminar to us, what a great way to empower our women. We all feel ready to take on 2023 financially. We are partnering with National Roofing Partners (NRP) in February and having a blood drive. Please see the National Calendar - Events page for more details on that.

We are also counting down the days until NWiR Day 2023 in DALLAS! We can't wait to see so many of you!

NWiR Denver & Northern Colorado Council

The Year Ahead

The NWiR Denver & Northern Colorado Council is geared up for 2023 & a great year ahead! They kicked off January with a networking luncheon and are in the planning process for educational meetings, social events, and more - all with a focus on the four NWiR pillars. Stay tuned for monthly meeting information and social events each quarter. They also have many members attending National Women in Roofing Day 2023 in Dallas and are looking forward to connecting with other councils.

Thank you to all of our members, both old and new, we look forward to a fantastic year with you!

NWiR Michigan Council

Leading in the New Normal

In January, the NWiR Michigan Council met at National Nail for drinks, snacks, and a discussion about what leading in the new normal looks like. After a great welcome by Scott Baker, CEO of National Nail, Dani Zizak, CMO of National Nail shared her experiences of leading her team through the last three years. She talked about the struggles many leaders and companies are facing with changes to our industry, technology advancements, and adjusting expectations about how and where people work. Read more here...

NWiR Northern New Jersey Council

Making 2023 Our Best Year

The NWiR Northern New Jersey Council took action to ‘Make 2023 Our Best Year’ as members joined a Master Class in the power of vision presented by Cynthia Watts Murphy.

With her guidance, we created a blueprint to accomplish our dreams. As part of the process, we were guided through a life assessment that helped in identifying opportunities for growth in the 4 segments of our lives. Read more here...

NWiR Oklahoma Council

Financial Strategies & Wellness

We had a great time learning about financial strategies and wellness at our January meeting! Thanks to our speaker Erin Hoffman, who outlined so many valuable tools for planning retirement, protecting your business, and growing your finances. And a big thanks to all who attended in Oklahoma City and Tulsa! We can't wait to see you all at our February meeting!

NWiR Oregon Council

2023 Leadership Team

We are excited to announce our 2023 Leadership team! These ladies work hard and are passionate about bringing passion, awareness, and education to this industry.
Chair - Rachel Garcia, Malarkey Roofing Products
Vice Chair - Devri Pieratt, Integrity Insurance & Bonding Inc.
Secretary - Torrey Henderson, Raindrop Roofing NW
Membership - Jeseika Mitchell, Owens Corning
Community Outreach - Stephanie Baird, Bliss Roofing, Inc.
Marketing - Kendall Ekerson & Nalani Smith, TrueStyle Marketing & SA Roofing

2022 Operation Christmas Magic

Once again, the NWiR Oregon Council, the Associated Roofing Contractors of Oregon, and Southwest Washington joined forces to provide Christmas gift cards to the children at Margaret Scott Elementary School, located in NE Portland.
In 2021, we collectively raised $15,000.00 in gift cards. In 2022 we raised our goal to $20,000 and we exceeded that with a total of $21,600. This amounted to 864 $25 gift cards. This was a HUGE success as these were the only gifts some of these children received during the Holiday season. Read more here...

Annual Christmas Visit

This is the 3rd year in a row that we have spent purchasing everything on Anisa’s Place's Christmas wish list. Anisa's Place is a home run through A Village for One in Portland, Oregon. Our team had an amazing time coming together to spread more Christmas magic! People purchased gifts off of the wish list individually and then brought them wrapped to the house for all of the people living there. This home has a special place in our hearts and we love supporting it every year. Learn more about Anisa's Place and A Village for One

NWiR Seattle Council

One Warm Coat

This year one of the NWiR Seattle Council's community projects is to collect warm coats on behalf of One Warm Coat. We were able to collect over 60 coats at our hands-on event with Lomanco at the new CDS/Stoneway location in Kent, WA. Thank you again to Paul Robbins of Lomanco, and the whole Stoneway/CDS Teams in Kent! It was a great turnout and a lot of fun!

NWiR Tampa Council

Combatting Period Poverty

Gulfeagle Supply hosted the NWiR Tampa Council January meeting. Jill Buhler-VP, Human Resources at Gulfeagle, started off the meeting by introducing herself and sharing her “How I got into Roofing Story.” She is truly a strong, inspiring woman.

The meeting focused on a donation drive benefiting The Junior League of Tampa’s Alliance for Period Supplies. Together the group donated over 20,000 period supply products making a huge difference in our community combatting period poverty in Hillsborough County. Read more here...

NWiR Tennessee Council

2023 Kickoff

The NWiR Tennessee Council kicked off 2023 by hosting a lunch and learn led by a fellow NWiR member. Mandy McIntyre presented eye-opening statistics about mental health in the roofing industry. The council learned how to address their team members that may be struggling and how to listen to employees more effectively for signs. The Tennessee Council is now aware of the importance of mental health in our industry and is ready to flatten the curve! Thank you to ABC Supply for sponsoring the meeting space and lunch!

NWiR West Virginia Wheeling Council

Project Independence

On Saturday, January 28, 2023, the NWiR West Virginia Wheeling Council hosted Project Independence, a networking and recruitment event benefiting Transitions Thru Life (TTL). TTL is a local organization that strives to serve the community with a focus on women and children. They provide long-term family-style living and the support necessary to promote stable re-entry into the community. The event featured live entertainment by a local band, heavy appetizers, desserts, and raffle baskets. The event was a huge success in networking and recruiting potential new members, all while raising over $5,000 for TTL. Thank you to all those that sponsored and attended. It was a notable event! 
  Celebrating women and their accomplishments

Shannon Butler Receives Degree in Management

Shannon Butler, Service Coordinator at Rackley Roofing, received her degree - Bachelor of Science in Management. Even more impressive, she is already working on her Masters, without skipping a beat! Congrats Shannon!

Please submit your recent job promotion or job change and share your joy with us. Send these items to

Enrollment is NOW OPEN for Cohort 4

As a committee, we feel it’s important to emphasize that Black history is American history. We strive to honor Black Americans not just in February, but all year long with diversity, equity, and inclusion.

We’re excited to feature some amazing Black women in roofing along with notable Black Americans in history! We encourage all members to read their stories and embrace this month with the intention of learning and honoring their stories and accomplishments.

Since 1976, every American president has designated February as Black History Month and endorsed a specific theme. The Black History Month 2023 theme, “Black Resistance,” explores how "African Americans have resisted historic and ongoing oppression, in all forms, especially the racial terrorism of lynching, racial pogroms, and police killings," since the nation's earliest days.

This is a call to everyone, inside and outside our organization, to study the history of Black Americans’ responses to establish safe spaces, where Black life can be sustained, fortified, and respected. To learn more please visit...



Don't Miss Out on this Year's NWiR Day Keynote Speaker

Don't forget to register! We are hosting the sixth annual National Women in Roofing Day at the Kay Bailey Hutchison Convention Center in Dallas on March 5, 2023, in advance of IRE. By attending, you will connect, discover, and cultivate new relationships with roofing professionals.

The sixth annual NWiR Day is the premier conference for multidisciplinary women professionals in the roofing industry to get together to learn about the latest business strategies and tactics and share their secrets to success. Connect with professional, like-minded, good-spirited women from all facets of the roofing industry and experience insight, inspiration, and fun.

This is a full-day program, with more details being released soon.


Don't Wait Anymore - Just Go Ahead and Register Today!

It is critical that women in the roofing industry make sure that their voices are heard on the issues that matter most to them. Whether it’s a regulation in your local area, a new amendment to the building codes, a bond issue in your school district or a piece of legislation in the U.S. Congress, we owe it to ourselves to make our opinion known. Back in the Spring of 2021, we did a video series on Roofing Day in D.C. with Teri Dorn and Deb Mazol (of the NRCA Government Relations office) and used that as an example of one way to share your opinion with your Senators and Representatives in the U.S. Congress. Read more here...

International Roofing Expo | March 7-9, 2023 | Dallas, TXInternational Roofing Expo (IRE)

The International Roofing Expo (IRE) is the largest roofing and exteriors event in North America. Each year residential and commercial professionals come together to meet suppliers, discover new products, network with the global industry and improve how they run their businesses.

Mark your calendar to join us for our annual three-day event in Dallas from March 7-9, 2023. With hundreds of exhibitors, 60+ educational sessions, and tons of networking opportunities — the IRE is the place to learn about the latest industry trends.

2023 IIBEC International Convention and Trade Show

Mark your calendar! IIBEC will be returning to the Marriott Marquis Houston and George R. Brown Convention Center, in Houston, Texas for thhe 2023 International Convention and Trade Show and to celebrate their 40th anniversary!
Everything is BIGGER in Texas, and this convention will be no exception!
More information here...

REAL Roofing DEI Program Cohort 3 - January 16 - February 24
Blood Drive w/ National Roofing Partners - February 14
NWiR Central Texas Council Monthly Luncheon - February 14
New Members: Stand-Up Meeting - February 20
NWiR Cleveland Council: Domestic Violence Awareness - February 21
The Business of Women in Roofing - Operations Management - February 23
NWiR at IIBEC 2023 - March 3-6
NWiR Day 2023 - March 5
ROOFPAC Reception at the IRE 2023 - March 6
NWiR at IRE 2023 - March 7-9
Education Committee Monthly Meeting - March 8
Ellen Thorp, M.A., CAE; NWiR Executive Director

The Q4 2022 Market Index Survey for Reroofing shows increasing customer inquiries but a slight decline in general confidence.

Respondents include both roofing contractors and roof consultants with the vast majority of respondents doing business on both steep-slope and low-slope roofs; about 9% of respondents do business on steep-slope only. Below are a few topline highlights of the recent survey. Read more here...

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