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November 2021 Newsletter

The month of November is always a great reminder for gratitude. Please take the time to think about all the people we have to be grateful for; friends, parents, children, other family members, mentors, your boss, your employees, or the person that smiled at you today and brought a smile to your face (my grandmother always told me “Smile at people because it does not cost you anything and can be a bright light in their day.”). The NWIR team posted about “spread an Attitude of Gratitude” on Facebook and we would love to see you show gratitude for the people you are happy and thankful for and add to the post.  
I am thankful for all of you being part of NWIR. Taking the opportunity to learn from one another, being mentors and friends to one another, lifting each other up, educating one another, and bringing others into our industry. As I have told you all before I have made so many great friendships and connections, and I look forward to making more. Take this time to reach out and make connections with others. If you need an introduction to someone in the industry, please reach out to me and we will help make the connection.  
Thank you all for your support and have a blessed November. 

Renae Bales, KPost Roofing & Waterproofing
 Susan DeGrassi, Antis Roofing & Waterproofing; NWiR Community Service Committee Chair
Stephanie Baird, Bliss Roofing; NWiR Community Service Committee Vice Chair

Oregon Homes Builders Foundation comes together to build Anissa’s Place

Oregon has a huge issue with child sex trafficking and exploitation and Annisa’s Place serves the population in a home like setting with a new home build through the Home Builders Foundation. Watch Video



Rae July, Chinook Roofing; NWiR DEI Committee Co-Chair
                                  Jess Cress, Bone Dry Roofing Company; NWiR DEI Committee Co-Chair
                                 Meredith Marsh-Shaevitz, Pitch Perfect Roofing; NWIR DEI Committee Vice Chair

November Highlights

Veterans Day, Women’s Entrepreneurship Day and Native American Heritage Day

Veterans Day 11/11/21
“How important it is for us to recognize and celebrate our heroes and she-roes!” – Maya Angelou.

We are thrilled to highlight two women who have served our great country and our industry. It is an honor to introduce Angelica Brager of the Army National Guard and Elizabeth Evans of the US Army and Florida Army National Guard, respectively, with our NWIR community. Read more...

Maureen Greeves, Tremco; NWiR Education Committee Chair
Erica Faver, Duro-Last Roofing, Inc.; NWiR Education Committee Vice Chair

Events + Education + WIRE Bookclub!

National Women in Roofing and Women in Restoration and Engineering have partnered up to create a virtual book club made up of amazing and talented women from across the US.

Join us in November as we discuss The Giver of Stars! The Giver of Stars is a story of five extraordinary women and their journey through the mountains of Kentucky and beyond. Register now.

Brittany Wimbish, Fields Roof Service; NWiR Events Committee Chair
Lee Lipniskis, Cotney Attorneys & Consultants
; NWiR Events Committee Vice Chair

Learn and Network Before MRCA

Join us for light breakfast and coffee followed by a tour of Metal-Era’s production facility before heading to MRCA. Mask will be required by all participants and social distancing will be followed. Close-toe shoes will need to be worn for the facility tour. The event is limited to 30 people so RSVP ASAP! Register now
  Christee Holbrook, Graham Roofing; NWiR Membership Committee Chair
   Kathleen Howard, Tremco; NWiR Membership Committee Vice Chair

Stand Up Meeting for New Members

NWiR will have STAND UP MONDAY, an informal 15 minute or less meeting when new NWiR members can meet each other. This will be a great opportunity for new members to tell everyone who they are, what they do and why they have chosen to join the National Women in Roofing and meet some of the other NWiR members on the national membership committee. Join us by clicking on the “Zoom link" and we look forward to meeting you! This meeting will occur at 5pm eastern time (4pm CT, 3pm MT, 2pm PT). 
 Christine Mockenhaupt, SRS Distribution Inc.; NWiR Councils Committee Chair
Mary Beth Reed, GAF; NWiR Councils Committee Vice Chair
If you have been part of a successful council startup, consider joining the NWIR Councils committee. We meet regularly with councils across the country who are looking for guidance and support to get their own local councils established. Your insight and wisdom will go a long way toward helping others find success. If you are interested, please contact the Councils Committee Chairs at

Here’s what some of our councils have been up to lately:

NWiR Oklahoma Council

October Meeting
We had a wonderful meeting on October 7th learning about Insurance Law 101 for Roofers from Ben Baker of Red Dirt Legal. Thank you all for coming and a big Thank You to our annual sponsor Red Dirt Legal for our delicious lunch.


Build My Future OKC 
We had a great time at Build My Future OKC last week. Build My Future introduces the skilled trades as professional careers to high school students with hands-on activities. It was so great to teach the students how to install shingles, nail on cap nails, and answer their questions. Thank you to Oklahoma Roofing Contractor Association for co-sponsoring this year’s booth. We had fun and will be back in 2022!

NWiR Northern New Jersey Council 

The Northern NJ council had a very busy October. The council participated in a multi-location virtual educational event, Weathering the Storm, on Wednesday, October, 20th, 2021. Read more...


NWiR Central Virginia Council

We had a wonderful time at our October 14th Richmond event where we enjoyed the benefits of Networking by building relationships and gaining industry knowledge while sharing fresh ideas and insights.

NWiR Denver/Northern Colorado Council

The Denver/Northern Colorado Council wrapped up September with our monthly meeting at Flatiron Steel in Greeley! The Flatiron folks provided an excellent presentation on metal roofing and fabrication, and we were able to tour their top-notch facility. Shantel Hansen with Flatiron led a discussion on marketing in the roofing industry as part of our monthly Member Spotlight segment. Read more...

NWiR Cleveland and Columbus Councils

The Cleveland and Columbus councils celebrated Hispanic Heritage Month together and a great time was had by all! On Sunday, October 17th, members attended a salsa dancing class at the Emerald City Ballroom in Dublin followed by a delicious lunch at El Vaquero.

NWiR SoCal Council

The SoCal council hosted their October meeting at Senor Fish in Glendale, CA with a Day of the Dead theme. Council chair, Maria Alcala led the group with an informal round-robin get acquainted exercise while decorating Day of the Dead ceramic skull planters. It was a great way to reconnect since NWIR day and opened a pathway for WORLD AWARD and RISING STAR nominations from the council. Amy Lee set up the council’s group chat on “What’s App?” to help keep us connected. Read more...
  Celebrating women and their accomplishments

Dayna Martin

Dayna Martin started her career in marketing 13 years ago with Industrial Insulation Group, LLC and with the acquisition of IIG, Dayna joined the Johns Manville family in 2012. Dayna held marketing roles for all channels of the Insulation Systems division of JM including industrial, commercial, HVAC and retail building insulation, while completing her degree of, Masters of Business Administration in 2020. Dayna is a native of Colorado and enjoys all things outdoors from softball, golf, lake sports, camping, and archery hunting. We are thrilled Dayna is now representing roofing to shape our future.

Rae July 

Rae July, has been held several positions at Chinook Roofing & Gutters over the last 7 years and has recently been promoted to Director of Steep Slope Operations. In addition to her new promotion, Rae also serves on the board of trustees for the company’s Employee Stock Ownership Trust. In her spare time, Rae serves as co-chair of NWiR’s DEI Committee. Rae is truly SHAPING OUR FUTURE.


Carly Rocco

Carly Rocco recently accepted the role of National Account Manager at Johns Manville and focuses her efforts on pricing and inside sales. She serves as an active Council Member and Ambassador for JM’s Diversity & Inclusion team and is a team lead for a D&I subgroup. Previously at JM, she worked as a Senior Specifier Services Representative, assisting the sales team and design professionals with their roofing needs. Prior to JM, she worked on-site as a Project Engineer for a general contractor. She graduated from the University of Illinois, UIUC with a civil engineering degree. Carly has her LEED GA, CDT Certification, and is actively working to obtain her RRO. Carly, thank you for continuing to Shape Our Future.

Registration is OPEN for NWiR Day 2022

We are hosting the fifth annual National Women in Roofing Day in person in New Orleans, Louisiana on January 30th in advance of IRE. By attending, you will connect, discover, and cultivate new relationships with roofing professionals.

NWiR Day is the premier conference for multidisciplinary women professionals in the roofing industry to get together to learn about the latest business strategies and tactics and share their secrets to success. Connect with professional, like-minded, good-spirited women from all facets of the roofing industry and experience insight, inspiration, and fun.

This is a FULL DAY program, with specific times being released soon. Register Today! 


IRE Registration Now Open

Registration is now open for the 2022 International Roofing Expo taking place February 1-3 in New Orleans. It’s the premier roofing event for education, product sourcing, and networking. Register today!


Speaking of professional development, go ahead and save the date for the 2022 IIBEC Annual Convention which includes 17 hours of live, in-person educational seminars, a two-day trade show, and live product demonstrations. Scheduled for March 17-22 in Orlando, Florida the conference will include presentations on topics such as Testing Built-up and Modified Bitumen Roofs for Hail Damage; Air Barriers, Vapor Barriers, and Water-Resistive Barriers; and Wind Resistance of Standing Seam Roofs and Their Interaction with Roof-Mounted Solar Panels.
NWiR is looking for photos of women on the roof. Have you completed some amazing jobs that you’d like to show off? Please send us those photos that include proper PPE and safety gear! Are you a roof consultant or inspector and visiting a few different roofs in a day? Let us hire a local photographer to capture you in the field. Of course, we’d share the rights to the photos with you and your company. Help us to expand NWiR’s mission to empower women in the roofing industry by showing more women working on the roof. Please reach out to with any photos you have or to schedule a photo shoot in your area.

The Importance of Professional Development for Women

Professional development and continuing education are important to developing successful careers in the roofing industry. Thankfully it’s not just enough to be able to schmooze anymore, customers and clients want business owners and salespeople who are knowledgeable about the roofing assembly, and in some cases also the building envelope. Employees and colleagues want partners and managers who are emotionally intelligent, able to coach and mentor, and who have the skills to grow their business efficiently and effectively. Read more...

Learn and Network Before MRCA - November 9 
New and Developing Councils Call - November 9, 16, 23, 30
Education Committee Meeting - November 10 and December 8
NWiR Central Florida Council Hands-on Tile Training - November 10
NWiR Central Texas Council Luncheon - November 10 and December 8
NWiR Wisconsin Council at the MRCA - November 10-11
DEI Committee Meeting - November 11 and December 9
Recruitment Committee Meeting - November 12 and December 10
NWiR Northern New Jersey - November 12
OSHA 10 Training - November 15-16
14th Annual JD Hasselbach Charity Golf Classic - November 15
Stand Up Meeting for New Members - November 15
Event+ Education+ WIRE Bookclub! - November 16
NWiR Oklahoma Council - November 18
NWiR Central Texas  Council Happy Hour - November 25
NWiR Canada Council - November 25
Membership Committee Meeting - December 1
All Council Leaders Monthly - December 7
Ellen Thorp, M.A., CAE; NWiR Executive Director
I like to stay up to date on how the roofing industry and adjacent industries are doing from an economic and market perspective. While some of this information is proprietary, there are several sources outside of the roofing industry that I like to look at. I listen to the podcasts while I walk my dog and then either sign up for the email reports or bookmark them on my computer and read them while I eat lunch or stand and stretch. Read more...

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