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August 2021 Newsletter

Yes, we’ve had to make some minor changes and we will need to wear masks and we will be desperately missing some of our colleagues who aren’t able to attend. But we are still having a full day of education, networking, and mentorship with 25 speakers/presenters and over 250 attendees! So looking forward to seeing you on August 8th at the Mandalay Bay in Las Vegas!

Renae Bales, KPost Roofing & Waterproofing



Rae July, Chinook Roofing; NWiR DEI Committee Co-Chair
                                  Jess Cress, Bone Dry Roofing Company; NWiR DEI Committee Co-Chair
                                 Meredith Marsh-Shaevitz, Pitch Perfect Roofing; NWIR DEI Committee Vice Chair

Summer Reading Recommendations

With the school year wrapped up, parents and children may be looking for summer reading lists. The NWiR DEI committee has compiled a list of books that touch on topics of race, gender, and people from different backgrounds. July’s Newsletter featured a list of books for ages 8 and under and this month we’re sharing lists for pre-teens, teens and adults. We hope you enjoy reading these books as much as we have! Read more...
 Maureen Greeves, Tremco; NWiR Education Committee Chair
Erica Faver, Duro-Last Roofing, Inc.; NWiR Education Committee Vice Chair

Webinar: Technical Inspections for Liquid Resin Roofing & Waterproofing Membranes

Join Us on August 23, 2021 at 4 PM ET to learn about the mainstream usage of the Cold Fluid Applied and Liquid Resin Roofing & Waterproofing Membranes. It is necessary to obtain the technical knowledge used to provide QC inspections. This seminar will provide attendees basic “what to look for” information, science related to the information, and corrective course of actions that may be possible. As well as discuss using Liquid Resin for Flashings with other types of roofing systems including asphalt shingles, metal roofing, slate, clay tiles, single ply, and many other types of roofing materials. Register today

Monica Pedrique Vornbrock, The GLO Group; NWIR Events Committee Chair
Brittany Wimbish, Fields Roof Service; NWiR Events Committee Vice Chair


NWiR Paint & Sip

Let’s paint and party! We will come together through a virtual paint night that allows us to connect with one another and explore our creative sides. Our session will be hosted live by a fun instructor from Paint the Town, with step-by-step painting guidance provided. You will socialize, laugh, “show and tell,” and finish with a fine piece of personal expression! No art experience is necessary. Just bring yourself, a great attitude, and an appetite for a new adventure! The event will be held on Thursday, August 26 from 7:30 – 9:00 PM (ET). Read more...
  Christee Holbrook, Graham Roofing; NWiR Membership Committee Chair
Kathleen Howard, Tremco; NWiR Membership Committee Vice Chair

Bring a Friend

Calling all members! Enter for a chance to win a door prize by bringing your family, friends, and/or co-workers by the National Women in Roofing booth at IRE in Vegas! When they register to become a new member, your name is entered for a chance to win a door prize. You know the value of being an NWiR member so why not let your friends and co-workers enjoy the same great benefits.

We can’t wait to see you there!

  Kelley Caron, OMG Roofing Products; NWiR Mentoring Committee Chair
 Kyrah Coker, National Roofing Partners; NWiR Mentoring Committee Vice Chair

Wise People in Roofing - Keith Post

When you were starting out did you have a mentor, and if so, was it someone you sought out or they found you?
In my first business venture, I shared my idea of starting a company and he encouraged me saying if anyone could make it in 1987 I could. Those words confirmed in my mind I could do it. He was somewhat of a mentor teaching me business skills in areas I knew little about, banking & surety, but he became more of a liability as time went by. His business was going down and he changed from being a giver to a taker and asking for loans for which he never repaid, got us into sales tax delinquency issues by lying about what the interpreted remodel sales tax….so I learned big lessons from him on what not to do but he encouraged me early on to start my motor and stuck to the grind after his change. Read more...
  Brenna Driver, Owens Corning; NWiR Recruitment Committee Chair
  Paula Felix, Aspenmark Roofing & Solar; Recruitment Committee Vice Chair

Roofing is Recruiting: Internships

Christee is the majority owner of Graham Roofing Incorporated in West Point, MS. She has built and maintained important relationships with customers, vendors, contractors and community leaders while overseeing the day to day operations of the company. Read more...

  Karen Edwards, Casimir Group; NWiR Councils Committee Chair
 Christine Mockenhaupt, SRS Distribution Inc.; NWiR Councils Committee Vice Chair
If you have been part of a successful council startup, consider joining the NWIR Councils committee. We meet regularly with councils across the country who are looking for guidance and support to get their own local councils established. Your insight and wisdom will go a long way toward helping others find success. If you are interested, please contact the Councils Committee Chairs at

Here’s what some of our councils have been up to lately:

NWiR Minnesota Council

MN Council held its first live speaker on Communicating in a Male-Dominated Industry. We had record registration and turnout for this event! Katie told stories of her career, touched on those who helped her along her journey and held an open discussion at the end. Rave reviews from those attending! We cannot wait to bring more events like this to our chapter. Thank you Katie Ciani for taking the time out of your busy schedule to speak to the room full of ladies.

NWiR Seattle Council


Through the partnership of Rebuilding Together South Sound, SheBuilds is a power collaboration between neighbors and partners who provide critical repairs for women-headed households and women-focused community spaces to empower women to maintain safe and healthy homes. The women and men that volunteer for the women-led She Build Teamwork to create a supportive community network to continue the advancement in training and opportunities. Read more...

NWiR Oklahoma Council

Thank you to all who attended July‘s meeting at the Summit Club. We had a great birds-eye view of downtown Tulsa and it was great to see everyone! We had a wonderful time learning from Larry Roe from Viking Products Group about their new and innovative products that are now available. A big thank you to Erik Jordan from FSG for being our lunch sponsor. We appreciate you all! See you next month in OKC.


Spotlight on Erica Farver: The Woman Driving Innovation at Duro-Last

As the Senior Business Manager of Roofing for Duro-Last®, Inc., Erica Farver has a lot on her daily plate. From managing Duro-Last’s extensive portfolio of membrane products and accessories to assisting the Research & Development and Innovation teams with new product development, and facilitating advisory meetings with contractors throughout the country, she is leaving her mark on the evolution of the commercial roofing market.

As a leader in the roofing industry, Erica has gained valuable insight through her experience and connections. Below, she shares some of her biggest accomplishments and words of wisdom for women in the roofing industry. Read more...

Johns Manville

Training to the Next Level

Heidi J. Ellsworth of RoofersCoffeeShop sat down with Jennifer Ford Smith of Johns Manville yesterday to talk about the importance of ongoing training. Both ladies have been highly involved throughout their careers working together on National Women in Roofing, Roofing Alliance and NRCA committees. In this RLW, Heidi asked the top ten hot training questions of Jennifer, and both look at how the roofing industry can continue to attract the next generation through continuing education, certification and professionalism. The recording of this interview is here


Top Three Nominees for the WORLD Award Veteran

Congratulations to our top three nominees for the 2021 WORLD Award Veteran! The winner will be announced at NWiR Day.

Top Three Nominees for the WORLD Award Rising Star

Congratulations to our top three nominees for the WORLD Award Rising Star! The winner will be announced at NWiR Day.

NWiR is a strong advocate of women making sure that their voices are heard by policymakers, and that is especially true for women in the roofing industry!

Many of us will be attending the NRCA ROOFPAC Reception and Live Auction, scheduled for Monday, August 9 | 4:00 pm – 7:00 pm at the Location: House of Blues. Read more...


The SRS Raise the Roof Foundation Charity Concert is back! Join us for an exciting night of fabulous entertainment & FUNdraising!

The #1 Concert at the International Roofing Expo is back! Come join us for an amazing night of entertainment, fun, and fundraising at House of Blues in Mandalay Bay Las Vegas! We are thrilled to have musical guests Little Big Town and Darius Rucker performing! We will also have guest speakers from this year’s special partners – NWiR and Roofing Alliance. Read more...


NWiR Day 2021 – Post Registration Details

You’ve already registered for NWiR Day, what’s next? We are so excited to see you at NWiR Day 2021! For those of you who have registered and are able to attend, we can’t wait to share the day with you, joining together with other women in roofing. There are several additional options for you to take advantage of during and adjacent to NWiR Day (headshots, evening event, IRE booth volunteering, manufacturing facility tour). More information here on these additional opportunities. 

IIBEC International Convention & Trade Show

The 2021 IIBEC International Convention and Trade Show is shaping up to be a great event, both in-person and virtually. IIBEC’s premier annual in-person event features over 17 hours of live, in-person educational seminars, a two-day trade show, and live product demonstrations. IIBEC is offering a virtual edition registration that will begin after the in-person event. In-person registrations are able to enter in the virtual edition. Register here

NRCA Education and Training at the IRE

As the voice and leading authority in the roofing industry for information, education, technology, and advocacy, NRCA will present a variety of educational events to help attendees grow their skills and knowledge. If you will attend the IRE, be sure to check out A College-Level Course on Roofing! Who Knew? and Training and Sustaining Your Workforce – details here.

NWiR Day - August 8
NWiR at the ROOFPAC Event - August 9
NWiR at the International Roofing Expo - August 10 - 12
NWiR and Developing Council Calls - August 10, 17, 24, 31
Education Committee Meeting -  August 11, September 8
Austin Council Monthly Luncheon - August 11, September 8
NWiR at the SRS Raise the Roof Benefit Concert at IRE - August 11
DEI Committee Meeting - August 12, September 9
Recruitment Committee Meeting - August 13, September 10 
Stand Up Meeting for New Members - August 16
Technical Inspections for Liquid Resin & Waterproofing Membranes - August 23
Austin Council Happy Hour - August 26
NWiR Paint & Sip - August 26
Membership Committee Meeting - September 1
All Council Leaders Monthly Call - September 7
Ellen Thorp, M.A., CAE; NWiR Executive Director
Trade Association Coalition Completes Second Quarter 2021 Market Index Survey for Reroofing

A coalition of industry trade associations representing contractors, consultants and manufacturers in the U.S. and Canada completed its most recent Quarterly Market Index Survey for Reroofing. The survey takes the pulse of the reroofing industry on a quarterly basis and serves as a regular barometer of the industry’s business conditions. By asking a handful of business questions and measuring responses across a number of demographics, the survey helps give an indication of the reroofing market strength and trajectory. Nearly 320 respondents consisting of roofing contractors and roof consultants completed the eight-question survey during a two-week period in July. The results indicate generally improving market conditions based on an expansion in roofing activity as well as an increase in project backlog length.

The complete results of the Quarterly Market Index Survey for Reroofing are available only to those who participated in the survey. Any contractor or consultant who wants to participate in next quarter’s brief survey can sign up for a notification at

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