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January 2021 Newsletter

Welcome to 2021!!  I’m hoping everyone is having a fresh start to the year and looking forward to things to come. What are you looking for in your professional and personal life in 2021?
NWIR wants 2021 to be safe and healthy and prosperous for everyone, and we are super excited for the chance to get to see each other in person (hopefully sometime soon).  It may seem early to you, but we are already planning for NWIR Day in Las Vegas on Sunday, August 8th in conjunction with the International Roofing Expo on August 10th-12th.  Jennifer Stone visited Mandalay Bay to look at our event space and it is perfect. Our full-day program sessions cover topics including business development, communications, career development, mentoring, recruitment, roofing technology advancements, hands-on product demonstrations, and of course, networking. This program is intended to foster conversation and learning and is a great opportunity for your professional and personal life.  We hope you can join us!
Please be sure to check out the NWIR Events Calendar to see what is coming next. We look forward to seeing you virtually or in person in 2021! 

Renae Bales, KPost Roofing & Waterproofing
Jennifer Stone, Johns Manville; NWiR Co-Chairs


Anna Anderson, Art Unlimited; NWiR Communication Committee Chair
Liz Garza, MyRoofingCrew; NWiR Communications Committee Vice Chair

Calling all Photographers

NWiR is looking for budding photographers who would like to share their love of photography and roofing. We would like to visually promote women in the roofing industry. The NWiR women are amazing and we need to promote your awesomeness!

If you are interested in this opportunity please reach out to Anna Anderson at – 


 Rae July, Chinook Roofing; NWiR DEI Committee Co-Chair
Jess Cress, Bone Dry Roofing Company; NWiR DEI Committee Co-Chair
                              Meredith Marsh-Shaevitz, Pitch Perfect Roofing; NWIR DEI Committee Vice Chair


Happy New Year to all of you! We the DEI Committee understand the challenges that plagued all of us in 2020 and we know as we embark on the New Year that we’re all trying to get back to what our definition of normal was prior to the pandemic. Our words of encouragement to all of you is this, hold on and keep on fighting.

This year we’ll be running an ongoing campaign in partnership with the Recruitment Committee’s “Roofing Is” campaign. For the DEI Committee “Roofing Is – #morethanjustalabel” and we’d like to hear from you. Our goal is to remove the labels placed on us based on our appearances. Share with us why you are #morethanjustalabel. Read more...


  Heather Estes, GAF; NWiR Education Committee Chair
 Maureen Greeves, Tremco Roofing and Building Maintenance; NWiR Education Committee Vice Chair

Books & Bubbly Book Club

The NWIR book club just wrapped up the first book reading, closing out 2020 with a successful launch of a collaborative effort between NWIR & WIRE. Our first book selection; Untamed by Glennon Doyle was broken into two discussions. The first book club meeting was November 12, 2020 and the final meeting was on December 20, 2020. Both calls were co-hosted by Stephanie Davis from WIRE and Maureen Greeves. Read more...


  Christee Holbrook, Graham Roofing; NWiR Membership Committee Chair
  Kathleen Howard, Tremco Roofing and Building Maintenance; NWiR Membership Committee Vice                                    Chair

Membership Monday

The NWiR Membership Committee will be taking over social media on Mondays starting in 2021. Make sure you like, comment and share! We love member engagement.

  Melissa Walker, Johns Manville; NWiR Mentoring Committee Chair
  Chelsea Steinbock, JFerg Pros; NWiR Mentoring Committee Vice Chair

Five Questions with Wise Women in Roofing; Shari Carlozzi

1. When you were starting out did you have a mentor, and if it was, was it someone you sought out or they found you?
I had no mentor when I started in the roofing industry as I was the first female representative my company had ever hired. That is why I feel so strongly about the importance of mentorship in business.

2. How did you get into the roofing industry? Were you in something different prior?
I previously had my own advertising and marketing company and was hired to launch the company's new ownership and product line. After learning about the products and company mission, the CEO suggested that I sell the products. Roofing was just one of the industries they served, but it was the largest and the customers were great to work with, so it became my preferred industry focus. Read more...


  Karen Edwards, Casimir Group; NWiR Councils Committee Chair
 Christine Mockenhaupt, SRS Distribution Inc.; NWiR Councils Committee Vice Chair
If you have been part of a successful council startup, consider joining the NWIR Councils committee. We meet regularly with councils across the country who are looking for guidance and support to get their own local councils established. Your insight and wisdom will go a long way toward helping others find success. If you are interested, please contact the Councils Committee Chairs at

Here’s what some of our councils have been up to lately:

NWiR Los Angeles Council

Submitted by Linda Foster

National Women in Roofing is asking for your help supporting Alexandria House. Please consider partnering with NWiR as we help “Raise the Roof” for this organization that provides safe and supportive housing for women and children who are homeless.

On the heels of dealing with the pandemic and sheltering in place, a fire broke out and destroyed the interior of the main house of Alexandria House. Luckily, no one was hurt and the structure is sound. Now, after 9 months of insurance negotiations, we are ready to rebuild and we are looking for donors who can help offset the cost of a new roof! Read more...

NWiR Oregon Council

Submitted by Leah Lemmons
Back in February 2020, the NWiR Oregon chapter teamed up with Village for one to put a roof on Anisa’s Place. Village for One is an organization that helps children who have been victims of sex trafficking. Anisa’s Place is a home that houses 6 of these children. The house opened officially in late 2020 and now has residents. The Oregon chapter teamed up with Village for one to provide Christmas gifts for the girls. Together with our community, we were able to become Santa’s elves and bring Christmas to the house. The gifts were wrapped and delivered to the house for the children to open on Christmas morning.

NWiR Dallas Council

Submitted by April Hall
This year the SRC is having it's first NWIR Women's Networking Lunch followed up by the Women's Leadership Panel on January 23-25, 2021. Non-members are encouraged to attend and we will share NWIR membership info with them. SRC press release

NWiR Northern New Jersey Council

Submitted by Christine Mockenhaupt

The Northern NJ Council held their monthly meeting virtually on December 16, 2020. With a casual lunchtime meeting, the group shared favorite holiday memories and got “in the spirit” with crafting ideas and favorite holiday recipes shared by members. The contributions were compiled in an “idea book” distributed to all. The group also discussed the “Gratitude Drive" in support of the Center for Hope and Safety, a local domestic violence shelter. Charitable donations collected totaled over $300. January’s meeting will focus on “The Great Balancing Act; Motherhood and Career” scheduled for January 20th.

Photos of Christmas present and Christmas past:

NWiR Cleveland Council

Submitted by Maureen Greeves
The Cleveland council will be participating in a virtual run through The run is called the Winter Warm-up and the Cleveland council will be inviting it's members to join a Team. We would also like to extend a challenge to other councils out there to sign up as their own team and engage in a little friendly competition. The run/walk can be completed from the day of sign up through March 14th - Daylight Savings Time. Part of the race fee goes to support Feeding America. Signing up for the run also allows the team members to log their progress and photos through the challenge. The App to download is called RunAcrossAmerica.

NWiR Tampa Council

Submitted by Christina Smith
Do you know what you get for your 18th birthday when you’re in foster care? You get to move out. It doesn’t matter that you might still be in high school or that you have no place to go. Cindy Tilley, Founder and President of Forgotten Angels grew up in foster care and knows what it’s like to have no one you can count on and nowhere to live. Forgotten Angels gives young adults (kids really) who are 18 and out of foster care a home, and a family. She takes in kids from all over Florida and out of state. Their emphasis is on tiny homes which the kids love because they have their own space and they don’t have to worry about anyone going through their stuff. Read more...

  Celebrating women and their accomplishments

Angela Johnson, Promoted to Service Foreman at Rackley

Angela Johnson has been promoted to Service Foreman at Rackley Roofing Company, Inc. She is the first female Foreman for the company since their inception in 1974. Prior to her promotion, she worked as a Service Technician for Rackley. Angela has worked in some form of construction or roofing most of her career, and started working in roofing at age 6 helping her grandfather at his roofing company. Congrats Angela!



Upcoming Webinars and Virtual Events

Annual Report and Association Plans for 2021 - January 14
Northern NJ – Balancing Motherhood and Your Career - January 20
Storm Restoration Summit - January 23 - 25
Mental Health Matters: Talking to Your Children about the Next Phase - February 4
Ellen Thorp, M.A., CAE; NWiR Executive Director


Quarterly Market Index Survey for Reroofing

It’s so exciting to see a project you’ve been working on for several months come to fruition. You may recall that I’ve mentioned that the staff from all the national roofing and manufacturing associations have been meeting bi-weekly since the pandemic started. One the of ideas that came out of these coalition meetings is that we really needed a good handle on how roofing contractors and roof consultants are feeling about their business these days. To that end, your roofing associations are happy to announce the first ever Market Index Survey for Reroofing. The purpose of the survey is to take the pulse of the reroofing industry on a quarterly basis and become a regular barometer of our industry’s business conditions.

The survey will launch on January 11 and close on January 22nd. One person from each roofing contracting company or roof consulting practice/firm should take the survey and results will only be shared with people who completed the survey and the associations that funded the project or assisted with it’s dissemination.

NWiR members will receive an email with the survey link on January 11th, so stay tuned!

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