Plus, meet your top four picks for the ultimate Orlando beer.

🛍 How the Milk District is helping local businesses get to the next level

Plus, meet your top four picks for the ultimate Orlando beer.

By Katie Johnston

Hey there and happy Tuesday to ya. 

Today’s your last chance to check out Tribalfare in the Milk District. You’re probably thinking, “The heck is Tribalfare and what is it doing in the Milk District?” Let me answer those questions for you. 

The Milk District announced last week that it would be launching an incubator program for local retail-focused businesses. The hope is to help small businesses test their retail strategy while growing their following. That’s because renting a commercial space in Orlando can be expensive AF.  

Tribalfare is the first company to participate in this incubator program. It’s a new shop from a new Orlandoan that sells unique pieces curated by the owner (who has a cool story worth reading) and crafted by artisans from around the world. Today’s the last day it’s popping up at the “Milk District Spot” at 2430 E Robinson Street. You can check it out while eating and drinking at Tasty Takeover tonight from 6 to 10 p.m. 

Meanwhile, if you are interested in testing a new retail business concept, Milk District Main Street Executive Director Zac Alfson is your person. Reach out and apply to the incubator space at  

Local businesses get a prominent (and pretty) window dressing as part of The Milk District's new incubator program. 📸: @themilkdistrict | Wanna see your photo here? Tag either #pulptown or @pulptown on Instagram to be featured as our IG of the Day! 

What Orlando is talking about 

Florida is now leading the country in new reported cases of COVID-19. Experts say the current surge in the U.S. and around the world is being caused by the more infectious Delta variant. According to the Tampa Bay Times, one in five new infections comes from Florida, and the Sunshine State’s caseload has nearly doubled over the last week: 45,604 cases were reported between July 9 and July 15, a significant jump from 23,697 the previous week. 

The rise comes not long after Governor Ron DeSantis’ website debuted a new line of merchandise bearing the slogan “Don’t Fauci My Florida”. Locally, Orange County’s COVID-19 numbers are hitting January highs and have Mayor Jerry Demings strongly encouraging even vaccinated residents to wear masks indoors.

In other news…

🚢 A federal appeals court sided with the Centers for Disease Control in its legal battle with DeSantis over pandemic-related rules for cruise lines. A three-judge panel issued an order over the weekend requiring the federal agency’s rules concerning COVID-19 and cruise ships to stay in place. The governor said yesterday that he intends to appeal the decision and vowed to bring it all the way to the U.S. Supreme Court if necessary. (Associated Press /Orlando Weekly)

🏠 Know someone who could use a brief explainer on what’s happening with the moratorium on evictions when it expires next Saturday? The City of Orlando is hosting several educational sessions about its Rental Assistance Program, which can help City of Orlando households impacted by COVID-19 get current on up to 12 months of unpaid rent. Residents can register for next Tuesday or Wednesday’s information sessions at under Upcoming Events. (City of Orlando

🎟 President Joe Biden will join the Hall of Presidents at Disney's Magic Kingdom next month. The long-time attraction has been closed since January's elections while the team works on making the animatronic. (Orlando Sentinel)

🐶 It’s officially National (Pet) Adoption Week and Pet Alliance of Greater Orlando has a goal of adopting out 150 animals between now and Sunday. The animal rescue org is holding cat adoptions all week long at select Lake Mary, Altamonte Springs, and Ocoee PetSmart locations and dog adoptions this weekend at the Lake Mary and Altamonte Springs locations. (Pet Alliance)

🎶 A local singing sister trio is hoping to advance to the next round of "America's Got Talent" tonight. The Winter Springs band, Hello Sister, is made up of three sisters aged 12-, 14-, and 15-years-old, and last week they received the green light and a standing ovation from all four judges. AGT airs on NBC tonight at 8 p.m. (Orlando Sentinel)

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🍻 Presenting the Final Four of Orlando’s Ultimate Beer Bracket

Did your nominee make it to the Final Four? (🎨: Pulptown illustration)


Y’all showed up and showed out last week. That was the most voters we’ve had so far and you all made your opinions known. I’m interested to see how this shakes out in the coming weeks considering the four beers left are all so very different. Here’s where we stand: 

This week, we said goodbye to: 

But the show must go on. Next up in the Final Four of our quest to find the Ultimate Orlando Beer is:  


So, who will it be folks? Which two beers will head to the semifinals showdown of our Ultimate Orlando Beer Bracket? That’s up to you. 

Vote here by 9 a.m. on Monday, July 26 to see who’s moving on.

As a reminder — our bracket is not here to find the “best” local brew, because “best” means something different to everybody. But we are here to highlight the beers and breweries that Orlando really loves and which ones you feel best represent our fair city.

Let the voting commence. 

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⚽️ Hey soccer fans, head to Exploria Stadium to check out the CONCACAF Gold Cup double-header matches happening today (Parramore)

🐶 Adopt a furry (or non-furry) companion for National Pet Adoption Week through Sunday (Orlando)

🍿Pass the popcorn for the raving review flick "Roadrunner", a behind-the-scenes look at Anthony Bourdain's life through July 29 (Maitland)

🍿Take your kids to watch the Summer Series free film "Jason and the Argonauts" at the Enzian (Maitland)


🍿Keep the kids entertained at the Enzian's Summer Movie KidFest featuring "The Rugrats Movie" (Maitland)

🗣Learn more about why the U.S. Census is so important and what is meant by redistricting at this virtual workshop courtesy of Rep. Anna Eskamani (Online)

🎨 Put those doodling skills to good use and learn to draw fashion illustrations courtesy of local artist Jaison Radcliff (Loch Haven Park)

☮️ Kick your morning off bright and early with a relaxing yoga class in the garden every Wednesday (Winter Park)

❓ Use that noggin to test your knowledge on all things eco-friendly at trivia night at Orlando Brewing (SoDo)


🍷 Drink wine and learn calligraphy at this pop-up event happening at Grape and The Grain (Mills 50)

🍿Take the kids to see "Pippi Longstocking" for free at the Enzian (Maitland)

⚽️ Cheer on Orlando City to a win over the Philadelphia Union (Parramore)

🎉 Grab your gal pals and head to Orlando Museum of Art for a "soiree" (Loch Haven Park)

🍿Watch "National Lampoon's Vacation" on the big screen outdoors at the Dr. Phillips Center's Frontyard Festival (Downtown)

🍅 Learn the basics of vegetable gardening and what you should plant when (Online)


👟 Walk the neighborhood on the Mister Rogers walking tour every weekend (Winter Park)

🔍 Learn effective job search techniques from Goodwill's free webinar (Online)

👻 Go on a ghost tour and prepare to get a little scared of the spirits that still haunt this city every Friday and Saturday (Sanford)

🦁 Pack up the fam and head to the zoo for a sunset stroll for just $5 per person (Sanford)

One more thing

Bird, one of our many local scooter-share companies, is launching a new feature that they hope will deter riders from scooting while intoxicated.​​(To that, we say, good luck. 😬) Now when you rent a Bird between 10 p.m. and 4 a.m., a pop-up will appear on the screen forcing you to spell the word "SAFE". If you don't spell it correctly, you'll be encouraged to find another means of transportation. The "Safe Start" initiative goes into effect this summer and for what it's worth, I'm a fan. Riding a scooter in downtown Orlando is a little too thrilling even while sober if I'm being honest. 🙃

Alright, that'll do it for today. See you again tomorrow folks, same time and place.

– ✌️ Katie at Pulptown

P.S. Don’t forget to get those votes in for the beer bracket! 

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