l.t.r.: Markus Beckedahl (founder, re:publica), Dr. Anja Zimmer (director, Medienanstalt Berlin-Brandenburg ), Andreas Gebhard (managing director & founder, re:publica), Johnny Haeusler (founder, re:publica) and Helge Jürgens (managing director, Medienboard Berlin-Brandenburg)
Press release of 29 April 2019

All in with digital: MEDIA CONVENTION Berlin and re:publica present their programme for this year

Berlin/Potsdam – MEDIA CONVENTION Berlin (#MCB19) and re:publica (#rp19) present their programme for this year, which once again features more than 400 sessions and keynotes. For six years, both events have been held simultaneously at STATION Berlin, offering unique insights into the worlds of Internet culture, digital technologies, media policy and new business models. From 6 to 8 May 2019, the international digital scene, representatives of media companies, Internet policy makers and everyone wanting to get up to date, become inspired and exchange ideas on matters of media and Internet policy, media business and media trends will gather once again. In more than 60 sessions on three stages, #MCB19 will present a diverse, up-to-date programme and alert its audience to the enormous economic, regulatory and societal changes brought about by digitalisation under this year’s motto “Playing for Keeps”.

To kick off MCB19, Michael Müller, governing mayor of Berlin, will give a welcoming speech. In the subsequent opening keynote, Malu Dreyer, Minister President and chairwoman of the federal broadcasting commission, will be speaking about the design of digital society, values and democracy in the digital age, media pluralism and the handling of market-dominating digital platforms.

The opening panel “Point of no Return – Going All In with Digital” will also be dealing with the digital paradigm shift and the integration of digital business sectors as a component of company strategy. Alina Fichter (Newsguard), Nadine Bilke (ZDFneo), Dr. Holger Enßlin (Sky Deutschland), Dan Maag (PANTALEON Films, PANTAFLIX) and Eun-Kyung Park (ProSiebenSat.1 Media SE) will be debating ways to succeed in transforming an entire company to digital.

Presenter Joachim Huber (Tagesspiegel) will be discussing how to safeguard findability, plurality of opinion and democratic discourse in a post-broadcasting era with State Secretary Thomas Kralinski (authorised state representative for Brandenburg at the federal level), Patricia Schlesinger (Rundfunk Berlin-Brandenburg), Tobias Schmid (Landesanstalt für Medien NRW), Eva Flecken (Sky Deutschland) and Marie-Teresa Weber (Facebook Germany) in the session “The End of an Era: When Broadcasting Becomes Media”. Jan Penfrat (European Digital Rights) will open the panel with his keynote on new EU directives for platforms and intermediaries.

Visitors of this year’s MCB can once again take a look behind the scenes of high-end series productions in the “TV Made in Germany – Meet the Team” session. They are joined by the team of the new VOX production “Das Wichtigste im Leben” (“The Most Important Thing in Life”), represented by lead actors Jürgen Vogel and Bettina Lamprecht, Hauke Bartel (VOX), Richard Kropf (screenwriter), Laura Lackmann (director) and Lasse Scharpen (Bantry Bay). MCB is also welcoming lead actress Mai Duong Kieu, Lisa Blumenberg (Letterbox Filmproduktion), Caroline von Senden (ZDF television play I editorial board) and Christian Zübert (director) of the “Bad Banks” team as well as the team of “Die Neue Zeit” (“The New Era”) with lead actors Anna Maria Mühe, Lars Kraume (screenwriter & director) and Thomas Kufus (producer).

User data as a competitive advantage: Federal competition authority president Andreas Mundt will be speaking about the Facebook lawsuit and data as a market dominance factor on the panel “Big Tech reviewed: the competition for data and equal opportunities on the Internet”. Subsequently, Justus Haucap (Institute for Competition Economics), Dennis Kaben (Google Germany), Holger Enßlin (Sky Deutschland), Katharina de la Durantaye (European University Viadrina) and journalist and presenter Vera Linß will be debating equal opportunities and fair competition for user data.

One emphasis of this year's MCB is podcasting. The two-part session “The Golden Age of Podcasting” will have Tobias Bauckhage (Creators Media, Los Angeles) in an initial discussion with Joel Lovell (Pineapple Media) about the history of the current podcast boom in the US. In session two, he will discuss the economic side of the current success of podcasts in the United States with Nick Quah (Hot Pod Media, New York).

On the panel “Media, manipulation and microtargeting. How social media dominate election campaigns with political advertising”, Simon Hegelich (Technical University of Munich) will be presenting new study findings on the topic of “Microtargeting in Germany and Europe” as well as an online tool which provides insight into election campaigning activities on Facebook, Twitter and other platforms. After that he will discuss the implementation of political advertising in social networks and associated regulatory challenges with Tabea Wilke (botswatch Technologies), Semjon Rens (Facebook Germany), Manon Metz (DIRK METZ Kommunikation), mabb director Anja Zimmer as well as journalist and presenter Daniel Fiene.
Sven Bliedung (Volucap), Sebastian Sylwan (Felix&Paul Studios) and Karim Ben Khelifa (The Enemy) will provide insight into the development of good VR experiences as well as the kind of stories which really lend themselves to immersive storytelling in the session “VR & AR: The Art of Immersive Storytelling”.

“The new abnormal: hate, fakes, bullying. How can we make the web a better place?” – This question will be posed by presenter Nadine Kreutzer to panel participants Alexandra Borchardt (University of Oxford), Teresa Bücker (Edition F), Markus Heidmeier (Kooperative Berlin) and Marco Holtz (Medienanstalt Berlin-Brandenburg), the latter of whom will also introduce the project “Verfolgen statt nur Löschen” (“Don't just delete – prosecute”) in this context.

Game engines are capable of more than games: they have long been used in industry and media business applications far beyond classic gaming. Pascal Tonecker (Cryengine Enterprise Solutions), Andreas Suika (Unreal Engine Evangelist, Epic Games) and Thomas Bedenk (Exozet) will be facing the question “What’s in a Game? Game engines as drivers for film, XR and industry”.

How can we design humanistic platforms which put people at the centre? This question will be analysed by philosopher and social scientist Joe Edelman in his keynote for the panel “Designing better platforms. Characteristics of humanistic digital platforms“. Following this keynote, presenter Daniel Budiman will debate values and principles for a new kind of platform with Ingrid Schneider (University of Hamburg), Philipp Otto (iRights.Lab) and Gesche Joost (College of Fine Arts Berlin).

How far do stations and producers have to go in the “War for Talents”? The question of which working conditions should be awaiting young talent behind the camera to enable them to develop and produce meaningful and diverse content will be contemplated by Christian Rohde (UFA Fiction GmbH) and Grischa Böhmer (EPI, Winterclass – Serial Writing And Producing), Christine Tröstrum (Berlinale Talents) and Ben Gibson (dffb Serial Eyes und Next Wave) in the session “A golden age – but where is the next generation?”.
MCB19 is organised by Medienboard Berlin-Brandenburg and Medienanstalt Berlin-Brandenburg. Medienboard managing director Helge Jürgens explained:
“Digitalisation is no longer a matter of mere additional business. Digital business models are increasingly becoming a part of core business for typical media companies, be it on the streaming, film or TV markets or for large social media and gaming platforms. At MCB19 we will discuss with industry protagonists to find out exactly how high their stakes need to be to persist on the market.”

“Things are getting serious in the struggle for media pluralism,” said mabb director Anja Zimmer. “At MCB19, we will be talking about how we can continue living in a diverse, democratic society. This requires, among other things, effective tools to safeguard the freedom of opinion while combating hate speech. Regulatory mechanisms are needed to ensure non-discriminatory access to and findability of journalistic content. And finally, we need to promote loca media content and journalists who publish local news in rural areas.”

View the complete programme
Press contact and accreditation:
Klaudia Kelleh
Phone: +49 (0) 331 743 87 45
Mobile +49 (0) 171 163 88 30 #mcb19

We thank our partners:
Mediengruppe RTLrbb, ProSiebenSat.1 Media SEWDR, ALEX TV, FluxFM, TagesspiegelbuzzrankBlickpunkt Film, #DMW Digital Media Women, t3n digital pioneers, Gründerszene, Berlin Valley, news aktuell, Creative City Berlin, Die Weber

MEDIA CONVENTION Berlin (MCB) is one of Europe’s leading media congresses. Medienboard Berlin-Brandenburg (MBB) and Medienanstalt Berlin-Brandenburg (mabb) are hosting the MCB in cooperation with re:publica and on behalf of the federal states of Berlin and Brandenburg. Current issues of media and Internet politics, market trends and developments in digital media society are discussed in keynote speeches, fireside chats and panels as well as scrutinised and tested for practicality in workshops and best practice presentations. Beyond that, trendsetting players in the capital region’s digital scene are presenting their ideas and developments – from media innovation projects to new business models.

Head of Project: Dr. Claudia Graband (Medienboard),
and Anneke Plaß (mabb),
Cooperations/Organization: Jessica Fuchs +49 (0) 331-743 87 61,
Press & Communication: Klaudia Kelleh +(49) 171-163 88 30, #mcb19

MEDIA CONVENTION Berlin is organized by Medienboard Berlin-Brandenburg and Medienanstalt Berlin-Brandenburg (mabb) in cooperation with re:publica and on behalf of the states of Berlin and Brandenburg.

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