BIC began 2021 with a solid first quarter, underscored by the robust performance of Rocketbook and Djeep. Our momentum affirms the strategic choices we have made along our transformation journey. We are also deepening our commitment to sustainability and instituting more programs to further engage our team members in our business. For example, in March, we launched the first ESG Impact share buyback program in Europe, and during our AGM in May, we unveiled our commitment to define a roadmap for the reduction of greenhouse gas emissions. We also announced our new “Sharing Horizon” plan whose goal is creating the opportunity for every team member to become a BIC shareholder. This plan further involves all BIC team members around the world in the success of the Horizon strategy, giving them a shared stake and ownership of BIC’s future accomplishments through the grant of BIC shares.
I also want to take this opportunity to personally pay tribute to my father, Bruno Bich, BIC’s former Chairman and CEO, who passed away on May 30th. As a well-respected global business leader, Bruno Bich epitomized the very essence of the values established by his father and founder of the company, Marcel Bich. He worked his way up through the organization and grew BIC’s North American business before leading the Group from 1993 until 2018, first as Chairman and Chief Executive Officer and then as Chairman of the Board of Société BIC. You can read more about his profound legacy, and other important topics in the rest of this letter below.
Gonzalve Bich, Chief Executive Officer