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REPUTATION MANAGEMENT MASTER CLASS

 
Cape Town, 12 to 16 November 2018
 
“It takes years to build a reputation and only a few minutes to destroy it,” said Warren Buffett, who is viewed by many as the greatest investor of all time. On a daily basis, companies are faced with the challenge of effectively building, managing and maintaining their corporate reputation. Are you armed with the necessary skills and information to take your organisation’s reputation to the next level?
 
If you would like to learn how to be more strategic about managing your organisation's reputation, make sure you don't miss this interactive session.
 

Reputation Matters is proud to bring you a five day reputation management master class endorsed by the Institute of Directors in Southern Africa (IoDSA). Delegates can either book for the full five days, or individual sessions based on your needs.

Master class details
Dates: 12 to 16 November 2018
Venue: Grand West Hotel, Cape Town, Western Cape | South Africa
Duration:  Five days
 | 09:00 to 16:00 daily
CPD points: 12 points

Seats are limited to 20 people.

Your investment 
Full master class programme:  R21 800.00 | US$ 1 500 | €1300 (Incl. Vat). Master class of all five sessions including Regine le Roux’s book 'Reputation Matters', lunch and refreshments. 
Individual sessions: R4,800.00 | US$ 320 | €300 per session (incl. Vat). Individual sessions include lunch and refreshments.

 
*Accommodation and travel not included.
Register here
Topics and speakers

Day 1: If you treasure it, you’ll measure it. The importance of measuring your reputation 
Regine le Roux, Managing Director at Reputation Matters

Delegates will be armed with an overview of what the building blocks of a reputation are and SMART goals they can implement as soon as they are back in the office to help them take their reputation to the next level. What area of the business is building up or breaking down your business’ reputation? Where do you start to look after your reputation and how do you foster a relationship with your key stakeholders? FREE Reputation Matters book.

The session will be brought to you by Regine le Roux, Founder and Managing Director of Reputation Matters
Day 2: Ethics is an essential foundation for a sound reputation
Cynthia Schoeman, Managing Director at Ethics Monitor      

An interactive session on the importance of ethics and building it into the DNA of an organisation. The session will build 
in an understanding of workplace ethics to explore key questions such as: Why does ethics make good sense for the organisation? Are you managing ethics effectively enough to avoid ethical failures and reputation damage? How effective are your leaders as ethical role models and how well do they manage ethical decisions and dilemmas?

This session will be presented by Cynthia Schoeman, Founder and Managing Director of Ethics Monitor.        
Day 3: Internal communication ~ Bringing values to life!
Kristina Malther, Managing Director at Open Cape Town


An interactive session where delegates will be taken through a process of identifying key internal areas to focus on to get messages communicated throughout the organisation. 

The day will be facilitated by Kristina Malther, Managing Director of Open Cape Town
 
During the morning you will go through:  
  • Core principles of internal communication;
  • Tendencies in internal communication; and
  • Developing and implementing an internal communication strategy: step-by-step and cases. 
In the afternoon: 
  • Why values matter;
  • How to identify and define corporate values: step-by-step and cases.; and
  • How to bring values to life in the organisation: step-by-step and cases.
Day 4: Writing course ~ getting your message across in writing
Jennigay Coetzer, freelance writer, journalist, author, editor and trainer 

Written content is often the first contact point between a company and its customers, so it is vital to get it right. This session will help participants of all levels of experience to develop and hone their writing skills. The content will include writing style, technique and flow, word usage, troublesome words and phrases, enriching content, punctuation, not leaving questions in the reader’s mind and editing skills. Editing enhances writing ability.

This session will be presented by freelance writer, journalist, author, editor and trainer Jennigay Coetzer. 
Day 5: Meet the media
Ashleigh Hamilton, well-seasoned journalist  

How should you engage with different (print/broadcast) journalists? How can you maximise your media outputs? We'll discuss media matters in different African countries.

This session will be presented by Ashleigh Hamilton, well-seasoned, award-winning journalist, who has travelled extensively across the continent.


What you can expect during this session:
  • Understand the media
  • Video samples and discussion
  • Dos and don’ts
  • Media panel discussions
  • Analysing interviews
  • The interview
  • Q&A's
For any queries, please contact: info@reputationmatters.co.za
This master class is brought to you by



Approved CPD Provider
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Bryanston, Gauteng 2128
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