f.l.t.r.: actress Bettina Lamprecht, actor Jürgen Vogel, author, actor and blogger Schlecky Silberstein
Press Release from April 01, 2019

MCB19: Between cliché and reality – the path to new content
Streaming providers such as Netflix, Sky and Amazon are demonstrating how creative material can inspire an entire industry through high-quality productions. Renowned public state and private TV stations are now also betting on innovative series material for an international audience. At MEDIA CONVENTION Berlin from 6 to 8 May 2019, protagonists of the media landscape will provide insights into their content strategies and face questions of pioneering content for a digital society.
Visitors of MCB once again take a look behind the scenes of high-end series productions this year in the “Meet the Team” session. One of the projects which will be presented here with a strong team is the Vox production “Das Wichtigste im Leben” (“The Most Important Thing in Life”), the station’s first series produced without an international template. Besides the leads Jürgen Vogel (“The Wave”) and Bettina Lamprecht (“Die Känguru-Chroniken” – “The Kangaroo Chronicles”), director Laura Lackmann (“Too Hard to Handle”), writer Richard Kropf (“4 Blocks”), producer Lasse Scharpen (Bantry Bay) as well as Hauke Bartel (Head of Fiction, VOX) will be present.
Author, actor and blogger Schlecky Silberstein will present content with the label of “science nonfiction” intended to entertain in the manner of a science fiction film in the session “Modern Times – Schlecky Silberstein on digitalisation and its consequences”. Following the book publication “Das Internet muss weg” (“The Internet has to go”), the new documentary film series MODERNE ZEITEN (WT) (“Modern Times”) is supposed to transform passive users into mature net citizens. The storytelling spectrum spans everything from machine intelligence to data trading to transhumanism. Experts, decision-makers, critics, psychologists and philosophers are paid visits to answer the core question of digitalisation: What is the best possible digital future?
The fact that Germany is a modern, multifaceted and diverse society is still not always reflected in our films and TV programmes. People from various cultures, people of colour, LGBTI people or disabled people tend to be the exception. How can film and TV in Germany break away from ethnic and cultural stereotypes and develop formats that reflect the diverse character of our society? On the panel “The stuff of dreams: more diverse perspectives for better content”, Dr. Skadi Loist (Film University Babelsberg), Tyron Ricketts (actor and producer for Panthertainment), Emrah Ertem (casting director) and Martina Zöllner (programming director documentary and fiction, rbb) will examine how to achieve a more realistic portrayal of zeitgeist and current realities of life.
Even as the golden age of television seems to have begun: Things are not looking quite so splendid behind the camera, which leads to a downright “war for talents”. Film and television professions still carry prestige, yet stress, precarious working conditions and loads of overtime work seem to keep the cohorts with a low birth rate from getting into the media industry. The question of which working conditions young talents need to be provided for young talents to develop and produce appealing, meaningful and diverse content will be discussed by Joachim Kosack (managing director at UFA and UFA Serial Drama) and Grischa Böhmer (EPI, winter class – Serial Writing And Producing) in the session “A golden age – but where is the next generation?”

Press contact and accreditation:
Klaudia Kelleh
Phone: +49 (0) 331 743 87 45
Mobile +49 (0) 171 163 88 30 #mcb19

We would like to thank our partners
Mediengruppe RTLFluxFMbuzzrankBlickpunkt FilmGründerszeneBerlin Valley, news aktuell

MEDIA CONVENTION Berlin (MCB) is one of Europe’s leading media congresses. Medienboard Berlin-Brandenburg (MBB) and Medienanstalt Berlin-Brandenburg (mabb) are hosting the MCB in cooperation with re:publica and on behalf of the federal states of Berlin and Brandenburg. Current issues of media and Internet politics, market trends and developments in digital media society are discussed in keynote speeches, fireside chats and panels as well as scrutinised and tested for practicality in workshops and best practice presentations. Beyond that, trendsetting players in the capital region’s digital scene are presenting their ideas and developments – from media innovation projects to new business models.

Head of Project: Dr. Claudia Graband (Medienboard),
and Anneke Plaß (mabb),
Cooperations/Organization: Jessica Fuchs +49 (0) 331-743 87 61,
Press & Communication: Klaudia Kelleh +(49) 171-163 88 30, #mcb19

MEDIA CONVENTION Berlin is organized by Medienboard Berlin-Brandenburg and Medienanstalt Berlin-Brandenburg (mabb) in cooperation with re:publica and on behalf of the states of Berlin and Brandenburg.

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