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Every aspect of our lives can benefit from human-centred design. A human-centred approach means connecting more deeply and authentically with your audience.

In this issue, we meet a new generation of designers united by an appreciation of sustainability, identity, and collaboration, who share that when it comes to ‘good design’, improving lives is always a worthy pursuit. We also take a closer look at how placemaking can strengthen the connection between people and places, creating positive user experiences. 

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Rapid digital transformation ushered in by the pandemic have without a doubt brought huge impact on different industries. In this episode, communications expert Bastian Wong of the award-winning agency Flare Communications Group shares her insights on the future of the PR & marketing industry, including the rise of technology and the evolution of influencer marketing in a post-pandemic world.



The new generation of Hong Kong designers is united by an appreciation of identity, sustainability and collaboration. When it comes to good design, they epitomise how improving lives and feeling good about it are always worthy pursuits.


Turning a ‘space’ into a ‘place’ is one of the key tenets of placemaking. #ddHK’s mission to activate public spaces and engage people within them has been embraced through its placemaking project, transFORM.


 
RHYS / Hong Kong

For Hong Kong's ageing population, as well as patients or anyone with disabilities or special needs, looking for fashionable yet easy-to-wear clothing could be rather challenging. RHYS' garments focus on both aesthetics and functionality to improve customers' quality of life. The apparel is designed to be low maintenance, being aware that customers may only have limited ability and resources to care for their clothing. 

Discover more outstanding design projects at DFA Awards Online Showcase. Meanwhile, results of the DFA Awards 2021 will be announced in late October. Please stay tuned to our official website and social media for updates!
Sign up free now to watch Adrian Zecha’s and other panel sessions from Knowledge of Design Week 2021 on demand.

Concept design with the intent to trigger positive emotions is a powerful mindset when creating. Donald A. Norman, author of “Emotional Design”, writes about a design approach with the idea that the final product will offer a positive experience for the end user. He talks about how important it is to keep the 3 levels of user emotion in mind when designing – Visceral, Behavioural and Reflective, discussing the aesthetics, usability and the overall experience gained by the person using the product, with an end product that not only looks good, but also leaves a pleasant feeling behind it. Learn more

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HKDC HAPPENINGS
 
12 Oct 2021 (Tuesday)
BODW CityProg 2021 Kick-off Event – NFT x Design: Digital Design Battle

Hong Kong Design Centre is staging a Digital Design Battle at Central Market, exploring the possibilities of NFT x Design. Come and join us!
 
HKDC SUPPORTED EVENTS

HKFG PARIS SS22
Check out the SS22 collections digital presentation of homegrown labels PabePabe, PONDER.ER and VANN on HKFG platform, an initiative that turns spotlight on Hong Kong designers in the Paris Fashion Week.
Ongoing


Social Enterprise Summit 2021 - Building Blocks of a Regenerative Future
The Summit will gather over 60 top international and local speakers to reimagine a possible future that is inclusive, regenerative, serving to restore in multiple dimensions.
4-7 Nov 2021


deTour 2021
deTour is an annual festival that celebrates creativity and demonstrates how the creative process brings value to the design industry by engaging designers and creative communities over the world.
26 Nov 2021 – 12 Dec 2021

BODW CityProg 2021 Satellite Event: The Wharf Hong Kong Secondary School Art Competition 2021-22

Supported by CityProg, the Competition sets up a special award based on the theme “Space⇌Place”, encouraging students to reimagine and design for future city spaces.
entry on or before 11 Feb 2022
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