SM Cricket Revolution in Northampton
In a corner of Northamptonshire, a cricket revolution of sorts is flourishing. Cricket Deal Direct, run by Ian Anderson, is the vehicle behind Indian brand, SM, which is quietly getting a thumbs-up from more and more UK cricketers.
Household Indian cricketing names seemingly deal in initials. From SS to BDM and it’s perhaps no surprise that this is a nod to the people that built these institutions from the ground up.
In fact, the Mahajan dynasty stretches back to 1925 when Banarsi Das Maharajan began Mahajan Sports in Sialkot. In 1947, he moved the family to where it is today in Meerut and re-named the business BDM; which developed into a bat brand known throughout the world.
Both of his sons became involved in the cricket empire and when Sunil (known as Pintu) passed away in 2006, the dilemma was what to do with the existing BDM business.
SM came into being through sons, Uday and Sanyam with help from their mother, Usha Maharajan and family friend Sachin Tendulkar when the brand was initially launched onto the Indian market in 2008.
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