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www.floristsreview.com                    July 2015                                 800-367-4708


BAMBOO VASES

Click here to find out how to make this unique flower vase inspired by the ocean and the tropics.

 

PROBLEM SOLVED

A reader asks for advice on which kinds of bridal bouquet holders to use for various types of bouquet styles.

Click here to discover what Florists’ Review’s floral design coordinator, Lori Zirkle McNorton, recommends.
HOLIDAY PREP: TAKE THIS MIDYEAR SELF-ASSESSMENT
By Bob Phibbs, The Retail Doctor

Not sure how you will make your sales goals by the end of this year? The first six months of the year are over, so now is the perfect time to assess how you and your business are doing relative to your sales projections. Take this quick inventory to find out how you’re doing and where you can make adjustments before the fall and winter holidays arrive.

Click here to read the rest of the story.
AIFD'S DENVER "JOURNEY"

Nearly 900 floral design artists took an inspirational “Journey” together to Denver, Colo., in early July for the American Institute of Floral Designers (AIFD) 2015 National Symposium. The event, themed “Journey,” celebrated 50 years of AIFD Symposia with five days of amazing floral art, inspiring educational presentations and entertaining events.

Click here to see images of the incredible floral art seen at this year’s Symposium.

X-MASTERPIECES

by Björn Kroner, Manuela Ostertag and Jürgen Herold

Three master floral designers from Germany — Björn Kroner, Manuela Ostertag and Jürgen Herold — present a full spectrum of new Christmas floral design ideas, including table decorations, wall hangings, Advent wreaths, candle arrangements and much more, with styles to appeal to all types of consumers. The designs in this new 160-page, large-format book span six themes and reflect current lifestyles and the latest Christmas trends. Masterful!

Click here to discover more about this inspirational new book.








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