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What's New this APRIL @ Target Specialty Products
Welcome to the first monthly edition of our newly designed eNewsletter: The Advantage. We want to begin to communicate to our customer base as one company. Each month we will bring you the highlights of what is happening in our industry, with our manufacturer partners and with us here at Target. We’re happy to report that the integration of Residex into Target is going well! Our new look and feel is beginning to come alive as you can see on our newly released website: www.target-specialty.com. Be sure to visit the site often, including ‘The Advantage’ section where you can submit questions under the ‘Ask the Experts’, read previous editions of our enewsletter, get ideas on how to grow your business in our ‘Marketing Minute’ segments and more.
April is National Pest Management Month
A Note from Target Specialty Products President Todd Ferguson
When I take a step back to look at all of the good that those who work in pest management do to protect public health and property it makes me very proud to be a part of this great industry. Let’s take just a moment to appreciate how our industry impact’s the everyday life of the public.


 
A Look Back at this Month in the News
National Pest Management Month Serves as a Reminder of How Better Pest Control Helps Improve Americans’ Quality of Life

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Octogenarian Couple Donates $10 Million Insect Collection

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European regulators clear Dow Chemical-DuPont merger

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This beautiful creature leads to more insurance claims than nasty bedbugs

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Business Spotlight - Lawn Doctor
Have you ever wondered what it takes to go from a small, locally-owned business to a nationwide franchising sensation? Just ask Lawn Doctor. Over the past 50 years, Lawn Doctor has grown into the second largest lawn care company in the US, and the largest franchisor.

Product Spotlight
Take termite control to the next level. 

With more than 20 years of research and 16 years of market performance, Termidor termiticide is the most trusted name in termite control. Through genuine Transfer Effect technology, termites transfer Termidor termiticide to other termites via social interaction. The result is 100% control in 3 months or less. 

However challenging the job, Termidor® HE termiticide cuts time and labor to make your work easier. Its breakthrough molecular technology allows for half the water, 50% shallower treatment depths, 33% fewer drill holes, and 77% smaller trenches. 

Maximize your productivity with Termidor HE termiticide. It’s the next level of control.

Spotlight Employee
Rich Rodriguez
Santa Fe Springs Facility
There is a super hero among us! We’re convinced that underneath his Target work shirt is a Superman suit just waiting to be revealed. Our "go to guy" sure knows how to get it done. His seemingly limitless powers are always for the good of others from helping a customer with the smallest will call order to loading a 40' container. He has a super human memory and a simple passing comment turns into a completed task. This Super Hero does it willingly and always with a great attitude and big smile. We are grateful to have Super Hero Rich Rodriguez on our team!
Ask the Expert - Question and Answer
Q: What is the white pigmentation of these swarmers (alates) termites and are they a rare subterranean termite swarmer? 
A: I reached out to Dr. Vernard Lewis, BCE and a Cooperative Extension Specialist from UC Berkeley. According to Dr. Lewis, the simple answer as to why this is happening is stress. Usually termite workers are white with no pigment which is needed for protection from the sun.  Swarmers (alates) termites have pigment "melanin" which is needed to protect from damaging ultraviolet rays.  He also noted that soldiers also have melanin and have dark brown heads, needed for strong mandibles for defense.  If the colony is stressed, it will give them an extra pale appearance. One of the reasons for stress can be lack of food quality.

Q: Why are we seeing large populations of mosquito hawks this time of year?
A: Crane flies or also known commonly as Mosquito Hawks have been reported in large numbers all over the west coast. Adult crane flies emerge from the soil beneath turf grass and other grassy areas usually late summer and fall. Females mate and lay eggs in grass within 24 hours of emerging. Eggs will hatch into small brown larvae that have very tough skin and are commonly referred to as "leatherjackets". It’s this life stage that typically causes the most damage to turf. Around mid-May they enter a non-feeding pupal stage and remain just below the soil surface. In late summer, pupae wriggle to the surface and the adults emerge. However, in places like California where there has been a long extended drought condition, Mother Nature takes over and the biology doesn’t follow the rules.

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