For digital startups, international expansion is the best way to ensure long-term, sustained growth. However, companies can’t afford to wait until domestic growth has plateaued before planning their overseas strategy -- a delay at this point and momentum can stall, international competitors can emerge to block market entry and investors can get nervous. With Facebook and Amazon earning more than half their revenue from outside the US, the message is clear: if a company wants to be big, it needs to go global. So, how did today’s tech giants do it? Check out our our latest post on LinkedIn.
As the European tech industry matures, the opportunities for realising startup success in the UK and on the continent have never been greater. London, Stockholm and Berlin are all home tothriving tech communities, with many first-generation founders helping other startups following successful exits of their own. But in the world of digital startups, there is one area where Europe has traditionally lagged behind the US: funding. So why is this? And are times changing?
Getting a foothold in one’s home market can be tricky enough, so for many companies the thought of setting their sights overseas might not immediately resonate. While it might seem better to consolidate domestic growth and then start looking further afield, for many companies makes sense to set the wheels in motion now.
It is simply impossible for the flows of personal data between the US and EU to stop, but businesses are in the cross-hairs if – in the aftermath of the decision to kill off Safe Harbor – they cannot find an alternative solution. Chris Jeffery of Taylor Wessing explains.
At the beginning of April, Pinterest began opening up its ad business to markets outside of the US, starting with the UK. In the UK, unlike the US, agencies have welcomed Pinterest's slow and steady approach. Read more to find out how Pinterest is targeting the UK market. (Digiday)
Silicon Valley is much-lauded as the place to go for investment, but it’s not always the case. French entrepreneur Marc Rougier has spent several years in Silicon Valley, but has now returned to his native France as a VC - read his story here. (Rude Baguette)
Finally, we enjoyed this piece describing how German founder Bastian Lehmann has defied the expectations of the Silicon Valley elite to make Postmates one of the leaders in the delivery sector. (Pando)
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