Have you ever been part of a business networking group? Do you feel like you get a true sense of who the other members are as individuals? I’m always fascinated by the variety of personalities within groups. Individuals sharing and communicating becomes the essence of the group, giving each group its own unique personality.

Though the business taking place during networking is important,relating at a deeper level  is necessary for getting to know others – to communicate who you are – to get to the real business of successfully impacting one another’s lives.

The essence of effective communication involves:

• Clarity
• Connection
• Illumination
• Warmth

Many people try to just get away with simply ‘being themselves’ – with no further thought or intention. But by now you know that doesn’t work if you seriously want to grow your business, successfully market yourself and your work, or build your career to a new level.



If your essence or character is hidden by your fear of being seen and judged – don’t attend this kind of meeting. Selling yourself, your work, or your business requires permitting others to see your authentic personality type.

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