7th Annual Midsummer Magic

Downtown Alliance: Dr. Isabella Effon
President & CEO

Join downtown Fayetteville businesses for another year of magical fun at the 7th Annual Midsummer Magic on July 29th and 30th, 11am-6pm. This is a free 2-day Fairy Door Scavenger Hunt with programmed activities, promotions, and more at participating businesses downtown. While there is no admission fee, some activities and specials will have a cost.


Meet our downtown friends, the llama-corns of Midsummer Magic!
Appearances at The Fayetteville History Museum from 3-7pm on Friday and from noon to 3pm on Saturday. Thank you Shaky Tails Farm Animals!

There is no start time or location, arrive whenever you wish from 11am-6pm, and expect 25+ businesses to participate in the Fairy Door Scavenger Hunt. To play, you will need a Fairy Journal containing a map and quest form. This will be available online July 29th at or you can grab one from participating businesses, while supplies last. This journal will also show you where there are special promotions and activities. If you do not wish to play the scavenger hunt, you can simply show up and enjoy festivities like street performances, scheduled activities, and more. Follow the event page for updates!

Park your pegasus or dragon on the street, there are over 600 spaces. You can also park in a city owned lot or parking deck for a small fee, event parking will NOT be in place for this event as streets will remain open. Parking details can be found here.

Dressing up as a fairy, gnome, dragon, princess, goblin, elf, sprite, or a magical creature is encouraged! There are many chances to win prizes so follow the event page for rules, sneak peeks, and more!

Enjoy fun close to home and appreciate the magic that Downtown Fayetteville has to offer while supporting our small local businesses.


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Downtown Alliance · 222 Hay st · Fayetteville, NC 28301 · USA

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