How Does PR Impact SEO? You’re Asking the Wrong Question.
This year, I attended my eighth MozCon. On the way to the convention center, my Lyft driver asked what brought me to town, and I told him I was attending one of the world’s best conferences on search engine optimization. After a thoughtful pause he asked me, “how do you optimize search engines?”
Flashback to 2012 when I gave a presentation on PR and SEO to justify why both are better together. Here’s a quote from my presenter notes in that slide deck:
“PR and SEO don't reach their full potential for your business without each other. More than that, our school of thought is that they are essentially the same thing and should operate as such.”
At the time, my inspiration for the presentation was twofold: 1) every introductory conversation I’d had at MozCon that year included the comment “oh, you’re in PR? What brings you to an SEO conference?” and 2) the perpetual chorus of clients saying, “oh, your agency also does websites? I had no idea!” As you can see, I’ve been explaining the curious relationship between PR and SEO for nearly a decade.