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Rediscover our key research from 2016!
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Welcome to our December Newsletter!

It’s been a busy but highly encouraging year for the National Coastal Tourism Academy with plenty of opportunities to raise the profile of coastal tourism and the completion of a series of new research projects to boost visitor economies on the coast, and there’s more to come in January!  

In May, David Evennett, acting Tourism Minister, joined us to launch our 2016 Coastal Tourism report recognising that coastal tourism is showing signs of growth, whilst acknowledging the clear need to encourage more young people into coastal employment.

Former coastal Communities Minister Mark Francois met the NCTA team in July to discuss our work in helping to give a better understanding into what works and what doesn’t in terms of coastal revival, job creation and growth, and the Minister spoke passionately about the significant work of coastal community teams and their importance going forward.

The NCTA is privileged to be involved in the Tourism Industry Council and we regularly raise the unique challenges and opportunities facing the industry on the coast. Chaired by Tourism Minister Tracey Crouch, the last few meetings have focussed on Brexit when the NCTA has contributed to the Tourism Industry Council’s paper on the potential impact and desired outcomes for the industry.

Read more here.

We have also submitted evidence to the Environment Food and Rural Affairs select committee inquiry into rural tourism on the coast and the All Party Parliamentary Group for the Visitor Economy inquiry into coastal communities.

In June we completed our UK Commission for Employment and Skills project focussing on improving employee engagement in SMEs with some great results. Part of the project involved creating a self-assessment questionnaire for businesses.

If you haven’t yet seen it, take a look here.

One of the year’s real highlights was the Coastal Tourism Forum in October. More than a hundred coastal destinations, business leaders, academics and researchers met to champion coastal tourism, collaborate on better joint working and importantly, help shape the first Vision for the Coast. The actions from this will start in earnest in January.

In the New Year, I will be speaking at the Devon Maritime Forum Coastal Tourism Conference and at the South West Tourism Alliance’s event, addressing the issues facing rural and coastal tourism.

Thank you for your support in 2016, and whatever 2017 holds in store, I wish you a very Happy Christmas and prosperous New Year.

Samantha Richardson
Academy Director

Action group for the coast – take part!

If you haven’t yet read the Vision, Strategy and Action Plan, download the full or summary version here.

One of the first actions is to form a dynamic working group comprising strong, visible, proactive individuals with a passion for the coast.  If you would like to be involved or have a recommendation please do contact me.

We’ll also be creating a LinkedIn discussion group for wider involvement and dialogue in January, so watch this space for further details. If you have a desire to see change happen on the coast, get involved!

Brexit Response

The Tourism Industry Council has published a Brexit Response Paper, an industry-wide document for the Department of Culture, Media and Sport and the Department for Exiting the European Union.  It identifies issues that could be taken into account during negotiations on the UK’s new relationship with the EU. The paper makes the case for ensuring future EU arrangements facilitate tourism development and growth while at the same time identifying new opportunities that might arise from leaving the EU.

The paper is available to download here and it is a working document, so if you feel there is something missing that affects your organisation, please get in touch and we’ll make sure your feedback is shared with the Tourism Industry Council. 

You can download the paper here.

Our key research pieces from 2016!

See more on our Resource Hub!

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