Vision, Strategy and Action!
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In this Newsletter:  
The Vision  |  Coastal Pass  |  Government's Industrial Strategy  |  New on our Resource Hub

Welcome to our February Newsletter!

A series of great events to encourage growth in coastal tourism are scheduled for March – it will undoubtedly be a busy month for all of us! On 7th March a major tourism conference will be held on the Isle of Wight with the theme Innovation for Profit. I will be speaking on the key growth markets and new opportunities for coastal destinations during the off-peak period. Some 250 tourism businesses are expected, so book your place here.

The English Riviera BID Company is staging its first Business Tourism Exhibition and Conference, Opportunities for Growth, on 15th March where I’ll be presenting our latest industry-focused research findings. If you’re interested in increasing footfall to the English Riviera, this conference is for you. Find out more here.

Our Discover England Fund project is an exciting new booking tool, a Coastal Pass which features interactive video highlighting the beauty of the east coast of England, across five counties. It allows viewers to create and book their own bespoke itineraries all at the click of a mouse. On 21st March we’ll be joining other Discover England Fund projects administered by VisitEngland in Amsterdam to pitch the Coastal Pass to Dutch trade and media. We’ll also be updating news of our new Coastal Pass at VisitEngland’s Regional Roadshow in Peterborough on 23rd March. Spaces are limited so to attend email here.   

One of the partners in our project, Suffolk Coast, will be holding its Annual Conference on 23 March. If you’re interested in how this Destination Management Organisation works, hear about domestic tourism trends and more on the new Coastal Pass, book your place here.  

Dorset Tourism Association will be holding its first conference in Dorchester on 28th March, to book tickets click here.

If you’d like to hear more on any of our projects, don’t hesitate to get in touch.

Kind regards,
Samantha Richardson

Vision, Strategy and Action!

There’s been significant interest in the Vision, Strategy and Action Plan for the coast since its launch earlier this month. Borne out of consultation with the industry and based on research, the Vision sets out the objectives, actions and priorities to help create coastal growth in the long-term. To read either a summary or the full Vision, click here. We’re currently in the process of creating a working group to ensure this Vision is delivered, watch this space for further information.

Opening up the east coast!

Our new Coastal Pass project is now live - with interactive video spanning five counties – East Yorkshire, East Lincolnshire, Norfolk, Suffolk and Essex. While it showcases family favourite resorts like Skegness and Cleethorpes it also highlights lesser known gems on the coast. The Pass focuses on six themes; top highlights, wildlife and nature, arts and culture, heritage, coastal life and active breaks, allowing visitors to devise and book a holiday tailor-made to suit them. More than 260 tourism businesses – bed and breakfasts, hotels, pubs, attraction and activity providers – are included on the Pass. It is currently being trialled in the Netherlands to encourage visitors sailing into Hull or Harwich.

Explore the website here.

Government’s Industrial Strategy: Have your say

The government’s Department for Business, Energy and Industrial Strategy (BEIS) has launched a Building our Industrial Strategy green paper, setting out some early actions it’s committed to take. But this is a consultation. BEIS wants to hear from all of industry and tourism businesses of every size to develop this Strategy, giving coastal tourism businesses the chance to have their voice heard. The challenge? While many places and businesses are thriving, opportunities for growth aren’t evenly spread across the country. The aim is to see all parts of the country succeed, with a highly-skilled competitive economy. But how can this happen for the coastal tourism industry?  

To read the detail – click here and join our LinkedIn discussion here.

New on our Resource Hub!

How to attract more: Business travellers

Business travel is a huge travel sector, worth some £30bn annually. Thirty-nine per cent of employees took a UK business trip in 2014.  While many coastal locations may not be the first choice for the big name conferences, they offer huge potential for meetings, incentives and exhibitions particularly with the voluntary sector, hobbyists and special interest groups. So what facilities do business travellers require and how can you attract them? We’ve created a guide outlining what product development is needed to attract this profitable market.

Read our guide here.

…and customers travelling with dogs

Visitors with dogs are high value, probably less price sensitive than any other guests as they seek exact requirements and 72 per cent of dog owners would take more holidays if they felt their pets received better attention. Guests with dogs are high repeat visitors and quick to make recommendations to others, so what investment is needed to attract the lucrative hound pound?  

Read our guide here.

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