Coastal tourism is now worth £8bn to the economy.
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We’ve just published our new report – 2016 Coastal Tourism which reveals the current status of coastal tourism in England. A must read for everyone working in seaside tourism!
It builds on our 2015 report and demonstrates that coastal tourism has regained its pole position as England’s largest domestic sector for overnight holiday trips. The coastal tourism industry is now worth £8bn to the economy, with 13.7m seaside trips, representing nearly one third of all overnight holiday stays in England.
The coast has also seen a rise in short-breaks. But growth is fragile, seaside resorts face stiff competition from city breaks.
However, the report highlights multiple opportunities for growth by increasing off-peak visitors, focusing on the over 55 age group and developing a health and wellness product. The research also highlights a need for stronger communication with clear messages carefully targeted for their audience. 
Read the key findings and recommendations by downloading the full report here

Access the report for free here

On the blog!

Conor Burns MP, Tourism Minister David Evennett and Academy Director Samantha Richardson

Tourism Minister David Evennett launches our 2016 Coastal Tourism report 


Tourism Minister David Evennett gave his solid support and commitment for coastal tourism today when he launched our new report 2016 Coastal Tourism to a packed room of tourism industry representatives and organisations.


“I’m here to champion tourism so it’s encouraging to hear that seaside tourism is showing signs of growth,” he said.


“We need to encourage more employment on the coast particularly among young people and raise awareness of what there is to do in our seaside resorts particularly for international visitors.


“Britain’s coastline is a beautiful and valuable asset and this report underlines the importance of seaside tourism not only to local communities but the nation’s economy as a whole.” 


Read more about the Ministers visit on our blog here

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