Nicotine Science & Policy


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Africa: Modified Risk Tobacco Product - Historic FDA Decision and Lessons for Africa

Following 43 months of evaluation, the U.S. Food and Drug Administration (FDA) on 7 July authorized the marketing of IQOS in the country, Philip Morris International’s (PMI) electrically heated tobacco system, as a modified risk tobacco product (MRTP). The finding recognizes the harm-reduction effects of the “heat-not-burn” technology, which provides smokers with nicotine, while substantially reducing the risks associated with the combustion of conventional cigarettes. While rates of smoking have decreased in wealthy countries, they have grown in poorer nations. In sub-Saharan Africa, cigarette consumption increased by over 50 percent between 1980 and 2016. Of deaths among African adults caused by second-hand smoke, over 60 percent are among women who live and work with smokers. Six lessons can be learned from the decision by the USFDA and similar regulatory bodies in Europe (...)


Vapor Products Can Save Lives by Helping Smokers Quit | Opinion

The country has begun its recovery efforts from the coronavirus pandemic, and we are attempting to get back to normal, catching up on those things we missed while the world stopped to deal with the threat. While there has been promising and positive research released in the last few months related to vaping and vapor products, much of it seems to have gotten lost in the mix as news outlets almost exclusively covered the pandemic, rightfully so. Now, however, as the executive director of the Tennessee Smoke Free Association, I believe the public should have this latest information. First came the news that tobacco or non-nicotine vaping products were not responsible for a string of hospitalizations and deaths, as originally publicized — instead, the primary cause was tainted THC in illegal marijuana vaping products. The misinformation was an unfortunate blow to the e-cigarette and vaping industry, and we are still working to correct the image of vapor products. Second, two recent studies show (...)


Nova Scotia Nonsense

Canadian province Nova Scotia has published a ridiculous list of prohibitions on vaping products – criminalising most vapers in the process. It was celebrated in the media by calls for legislators to go even further. In Tax Information Bulletin 5111, notice is given of amendments to the Revenue Act and Revenue Act Regulations - Prohibitions on Vaping Products. As of 12:01 am, September 15, “there will be limitations on the possession, sale and transfer of Vaping Products.” The incredible list is as follows (...)


New National Regulations Restricting E-Cigarette Advertising a Critical Measure to Address Rising Rates of Youth Vaping

Today's announcement of new national regulations restricting e-cigarette advertising is a much-needed advancement that will reduce youth vaping and help protect youth from becoming addicted to nicotine. The Canadian Cancer Society applauds Minister of Health Patty Hajdu and the federal government for adopting these important regulations. The regulations include an extensive ban on e-cigarette advertising, with an exception for locations where youth do not have access. The regulations come into effect on August 7, 2020, although for certain retail locations the implementation date is September 6, 2020. Youth vaping in Canada has more than tripled in just four years. Data from the Canadian Student Tobacco, Alcohol and Drugs survey found that (...)


How Vaping Companies Are Use Instagram to Market to Young People

Instagram is a visual social media platform which is wildly popular, particularly with young people. Researchers interested in public health at Aalto university in Finland studied how vaping is represented on the platform. By using artificial intelligence, they were able to analyze hundreds of thousands of posts from a 6-month period last year, and found that a large portion of posts are promoting controversial flavored e-liquids to young audiences. The research worked by downloading every image on Instagram that had a caption including "#vaping" on the network for June to November 2019. "We knew this would be predominantly promotional material," said Dr. Aqdas Malik from the department of computer science who studies public health and the internet, "but we were interested in what types of images these would be, and who was posting them." What the neural network showed was that 40% of the images—the largest proportion out of the 6 categories—were of (...)


Cigarettes Sales to Be Phased Out by Philip Morris Int Within 15 Years

America's Food and Drink Administration (FDA) has authorized the marketing of an electronic tobacco heating product, designed to completely replace cigarettes within the next ten to fifteen years. The IQOS device, developed by cigarette manufacturer Philip Morris International (PMI) - the company behind leading brands including Marlboro, Virginia Slims and Benson & Hedges - releases a nicotine-containing vapor which the company claims is less harmful to smokers. By phasing traditional cigarettes out, the company plans to be smoke-free by 2035. In a statement, the company said that the FDA's decision "demonstrates that IQOS is fundamentally different from combustible cigarettes, and a better choice for adults who would otherwise continue smoking."


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