Have you ever wondered how relevant banner ads appear on the websites you look at? MediaCrossing presents 200MS: The Life of a Programmatic Ad Impression, an educational video accompanied by an infographic that shows you exactly how ads are bought and sold in real-time. The two shine light on a complex world of auctions, bidders, advertisers and publishers that are all vying for the right to serve you an ad.
Programmatic advertising is on track to be a 12 billion dollar industry this year – a number estimated to triple within the next 3 years. Watch and learn how ads are being traded faster than you can blink or snap your fingers.
Capture your edge today by clicking the image above and viewing our video and infographic. Help us educate your team by sharing the knowledge.