Breed-specific information supports medical decisions and client communication through helping to suggest or confirm diagnoses, helping owners make sense of ‘Why my pet?’, and informing anticipatory guidance and preventive medicine. For example, owners of a dog that dies from cancer may want to know whether it was related to its breed. The image offers data to help with this discussion.
Owners identify strongly with their breed (even if it is a ‘-doodle’ or other mix) and, if they have bought a pedigree dog, the breeder likely alerted them to specific care needs and health concerns. The internet and pet food marketing may have convinced them that they must buy food formulated for their breed. Vets must be sensitive to clients’ concerns and able [...]