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In this issue we talk about mobility trends and mobile coverage.
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Dear Friend,

Welcome to Market Clarity's new look Newsletter and website!

In this issue we're focusing on mobile trends and measuring mobile network coverage.

The Rise Of Enterprise BYOD

A Disruptive Trend or The Future Of How We Do Business?

The world is going increasingly mobile. In 2011 smartphones outsold laptops, and in 2013 numerous analyst firms were predicting that tablets would outsell computers (including desktops and laptops) before the end of the year.

So with the obvious rise in popularity of mobile devices and tablets in society as a whole, it was only going to be a matter of time before these devices became increasingly integrated into the business world.

In this article we present: 13 Factors To Consider When Implementing And Managing A Successful BYOD Strategy. Read More

Hot Sector in 2014: Mobile Device Management

VMware's recent purchase of AirWatch for USD $1.5 billion is a sign of things to come

The mobile device management market is heating up, and is set to be one of the fastest growing market sectors in 2014.

Mobile Device Management (MDM) software provides enterprises with a policy and configuration management tool for a wide range of mobile devices including mobile phones, smartphones, tablets and ruggedized laptops — typically supporting over-the-air distribution of applications, data and configuration settings over multiple mobile operating systems.

Additional features include the ongoing monitoring of mobile devices, and security capabilities such as the ability to remotely wipe data from a device. Read More

The Role of Mobile Apps in Measuring Mobile Network Performance

Video from the ACMA Mobile Network Performance Forum

This talk explores the ways in which consumers gain information about mobile network performance and coverage, examines the factors that impact mobile performance, and the challenges affiliated with representing results, which are highly influenced by transient events.

The government has recently announced a $100m Mobile Coverage Program, with many communities likely to be competing for funding. Mapping out real world performance (and gaps) has a role to play in this initiative.

The US govt has a USD$293m fixed + mobile broadband mapping initiative, which is also described in Shara Evans' presentation. Read More

Mobile Pulse Community Assessment

A simple and affordable way to measure mobile coverage in your community

To support the Government's $100m Mobile Coverage Program, Market Clarity has partnered with Mobile Pulse to offer communities an analytical tool to simply and easily measure and map mobile coverage and performance within their geographic area.

The Community Assessment Package includes:

  • Installation of the Mobile Pulse testing app on up to 100 devices (iPhone, Android, Windows, Blackberry)
  • Comprehensive data collection and analysis for a 3-month or 6-month period
  • Full access to a real-time, web-based dashboard
  • Detailed report at the end of the assessment period identifying carrier performance in areas where your devices tested (the report compares the carrier networks tested by devices in your community).

Read More

New Research

Dark Fibre + Wholesale Ethernet Pricing



Our latest off-the-shelf research focuses on wholesale market pricing.

The Dark Fibre benchmark includes 116 contract prices (across the various distance bands) representing dark fibre services from 13 infrastructure owners.

The Wholesale Ethernet benchmark includes 228 contract prices (across the various distance bands and speeds) representing services from 7 providers.

Upcoming Events

We're delighted to be presenting at the CommsDay Summit



Market Clarity CEO, Shara Evans will be presenting on "The Next 10 Years in Telecom Services" at the 20/20 Telecom Futures Workshop.

In her talk, Shara will share her insights on what the telecom services world will look like in 10 years - from a technology and services perspective. The presentation will feature cutting edge information from Market Clarity's new Future Tech 2024 research series, based on interviews conducted with key luminaries in research labs, vendor labs, the heads of prominent telcos, futurists and others.

Shara will also be chairing the CommsDay Summit.

Conference registration is available here.

Market Clarity Pty Ltd, PO Box 544, Balmain NSW 2041 Australia
Phone: (02) 9043-9100
International: +61-2-9043-9100
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