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We’re all familiar with the power of myth. True or false, there are some oft-shared tales that have simply captured the fascination of many, and won’t let go. So, it’s no surprise that social media, whose influence grows daily, would come with a few myths of its own. In this Sixty Seconds for Social, we’re going to bust a few of those myths and expose social media best practices that will help you make the most of this incredible arsenal of tools. Read more here
Twitter
Twitter news aggregators rejoice! As of Tuesday, Twitter rolled out its newest feature called Moments, available through mobile and desktop. 

Organized by topic (Today, News, Sports, Entertainment, and Fun), Moments is a never-ending source of current events. Moments allows users to quickly scan the top shared content of the moment. The magazine aesthetic of Moments keeps you scrolling through a written and visual compilation of tweets reminiscent of Snapchat’s Discover and Storify.


The lightning bolt in the Twitter icon bar will take you to Moments. Click individual moments to expand and see interactions or click again to be taken to the original tweet. Just when you think you're done, Twitter encourages you to share content or continue exploring. 

Similar to a promoted trend, Promoted Moments will be placed prominently and will let a brand tell its story for 24 hours. These "ProMos" are in the test phase and aimed at advertisers, although Twitter has yet to reveal at what cost.

As you don't have to be a Twitter user to explore moments, this is further evidence of Twitter’s attempts to build its audience. 

Learn more: Adweek
 
Google 
Have you ever attempted to read an article on your phone and it takes the page forever to load? Google is trying to fix that. 
 
"Accelerated Mobile Pages" or AMP, is Google's latest offering for faster mobile browsing. The goal according to Google? For webpages with content such as video, animations and graphics to load instantaneously (shown at right). It not only makes for a faster browsing experience, but keeps people in-app.

This new format is Google's response to Facebook's "Instant Articles," which you may recall are not only designed to load instantly on Facebook's iOS app, but also to be more interactive than your average news story. Unlike Facebook, AMP doesn't directly trigger revenue for Google.

Google’s AMP relies on AMP HTML, which essentially allows websites to build light-weight web pages. Google has a few technology partners giving AMP HTML pages a go including Twitter, Pinterest, and LinkedIn among others.

Accelerated Mobile Pages are still only being tested with some users, but you can give them a try by visiting this URL on your mobile device.

Learn more: Re/code
 
Facebook
Cries everywhere for a Facebook "dislike" button have (kinda) been answered!

If Facebook's testing of "Reactions" is successful, emotions expanding upon the classic "like" could soon be coming to a Facebook page near you. Depicted as emoji-esque icons, options such as Like, Love, Haha, Yay, Wow, Sad, and Angry allow users to better react to their friends' posts.
With a simple hover over the existing thumbs up button the "Reactions" emojis will pop up, ready for action. This feature aligns with Mark Zuckerberg's previous notion that an updated button would reflect empathy over dislike. 

The benefit? Being able to better understand how followers are reacting to content. Reactions would give Page managers more specific responses to each post, which Facebook says will be reflected on page Insights. 

"Reactions" is currently being tested in Ireland and Spain, with the potential to expand. We'll be eagerly waiting. 

Learn more: Adweek
 
Reddit
This summer was one for the books for Reddit, which faced backlash for firing one of its beloved employees and for enforcing stricter censorship for its users.

Perhaps in hope of stemming this animosity, or at least expanding its reach to a wider audience, Reddit has launched a new website called Upvoted. It’s dedicated to the best content (most upvoted) from Reddit’s main site. 


What separates Upvoted from its parent site might shock you: there is no comment section. Reddit users (aka redditors) have a reputation for trolling content and posting rude, insulting and often racist/sexist comments. Although comments are not available at the moment, it will be a feature available in the future.  

Upvoted’s departure from its radical counterpart may be an attempt to reach a wider audience and to be seen as a more credible source for content. This change may prove to help Reddit’s reputation with the non-Redditor community and/or continue to build controversy with the original community. Only time will tell. We’ll keep you posted.

Learn more: Mashable 
Twitter

Newly (re)appointed Twitter CEO, Jack Dorsey, is not wasting any time in his new role, as he is making a major push for Twitter as a serious contender in the advancement of video content for social. Shortly after the announcement of Twitter Moments, Twitter announced new video upload and video ad options. 

Prior to this announcement, videos could only be uploaded via Twitter’s mobile app. Now, anyone can upload videos from their desktop. Previously, only advertisers and a few select Twitter partners had this functionality. In addition to this upload update, new editing features that will allow users to trim their videos to the max length required by Twitter are also being introduced. 


Keeping with the video push, Twitter announced a second video development this week with changes to its video ad offerings. As a part of its Twitter Amplify program, users will now be able to easily distribute pre-roll ads (ads shown before an online video) on Twitter videos from a select group of top publishers. 


Marketers can choose the target audience and content categories they want and Twitter will then insert them into their most relevant videos. This video push is (yet) another reminder of the incredible strength of video on social.


Learn more: Social Media Today 

 

 
Paid Social 
According to a recent survey given by AdAge to 1,000 marketers, marketers are not only looking to diversify their ad spending but are also likely to spend more.
 
In the case of Facebook’s video ad service, 61% of marketers said they plan on increasing their ad spending. This is likely due to FB’s ads ROI. Specifically the increase in the perception that its video ads provide more value than the reigning online video champ—YouTube.
 
Of the marketers surveyed, 11% felt the ROI of FB video ads were "significantly" better than YouTube's, 25% felt the social media giants video ads were "somewhat better." Only 6% thought YouTube's video ads were "significantly" better than FB's, 15% said the company's video advertising was "somewhat better."
 
In other social spending news, marketers are also looking to spend more money on Instagram in 2016, 72% of marketers surveyed in fact. Spending is also on the rise for Pinterest (41%) and Snapchat (36%).
 
As the power of video continues to rise, it’s no surprise that spending on digital video ads is expected to reach $7.77 billion by the end of 2015. Recent numbers from eMarketer estimate that by 2019 that will increase to $14.8 billion.
Whether your brand invests in ad spending or is just looking for how to make the biggest impact with organic content, these trends are reflective of the growth of video not just in the usual places (YouTube) and the up and coming video opportunities (Facebook).

Learn more: AdAge
Our weekly picks to inspire your social programs.
Video
Vertical or horizontal? It's the social video question on many a marketer's mind. The Washington Post recently went vertical (as well as horizontal when it's called for) with the introduction of Washington Post Video, a platform to tell daily news through videos. 

Video visual storytelling is at the forefront of successful marketing strategies and the Washington Post knows it. The video above, "Where in America Do Gun Owners Live," is a great example of this new platform in action, and about turning stats into active and engaging video. It's also interesting to note that the vertical video was added to allow reporters to easily share footage on Snapchat during the lead up to the 2016 elections. Score one for vertical video.

See more: Washington Post
Vine

It's a bird, it's a plane, it's... Analytics Man? Collect raw data and turn it into something useful by using analytics, exemplified perfectly in this super-Vine from Cisco. This visual adaption of data and analytics is not only fun, it also showcases the benefits of creative partnerships with Vine artists like Frank Danna.


See more: Tumblr
Infographic 
You know those ads that seem so specific to you it's almost creepy? At a quick glance you'll realize you're not alone; 71% of Internet users surveyed found them to be intrusive. 
continued at right
Instagram
This behind-the-scenes look from GE is a great example of making a technical topic accessible, even for those of us without advanced degrees in engineering. This understanding of its audience continues on into GE’s accompanying text, which turns complex processes into easy to follow descriptions (complete with emoji). It’s a great lesson in making the most of the social opportunities that IG provides.
 
See more: Instagram
Another swift look and you'll see 55% say that if that info was relevant, they'd click it. Engage audiences and get stats across in a way that's easy to understand with a good infographic, like TechnologyAdvice did for paid media. We love when usable info is presented in a valuable way.
See more: Social Media Today