Much of the strategy -- and even tactics -- behind public relations are actually hidden from public view, so one of the most frequently asked questions startup founders have is how to manage PR: from when to bring an agency on and the mechanics of onboarding and engaging with them; to key acronyms to know in the process of doing so (what’s an AoR? RFP? GA?); to what are the ideal configurations for the who-what-where. This episode of the a16z Podcast provides perspectives from two PR legends representing both sides of the table (in-house vs. agency, big company vs. startup) to answer these questions.
listen to this episode