The holy grail of performance marketing to consumers remains elusive -- many CPG brands, for example, are still guessing in the dark about what people are actually doing
. But now, thanks to the rise of social commerce, promotional transparency, and experiential shopping, brands and consumers have a more direct connection; unprecedented access to data (finally!); and the ability to capture more value. Companies won't have to waste half their money on advertising when knowing their customers becomes more science than art.
watch this slideshow (with talk track)