Software engineer Ken Kocienda, who worked at Apple in the final years of the Jobs era (the so-called "Golden Age of Apple") -- offers an inside look at Apple’s creative process in his widely acclaimed book, Creative Selection
. He shares those lessons with a16z operating partner (and a former product VP) Frank Chen around software design and product management, delving into novel user interface experiments and the deep questions companies face around organizing creativity. Did waiting for Steve Jobs to make decisions slow decision-making? Was there too much hero worship at Apple?
watch this video