Startups and independent developers are increasingly competing from a disadvantaged position: Networks (computing networks, developer platforms, marketplaces, social networks, etc.) tend to only become useful when they reach a critical mass of users -- but the control (and returns) remain in the hands of a centralized, closed few. By enabling the development of new, more open networks, crypto tokens could help reverse the centralization of the internet and lead to greater innovation. A lot of attention has been paid to token pre-sales (so-called “ICOs”), but they're just one of many ways the token model incents and aligns all network participants -- including users, developers, service providers, and investors -- to work together toward a common goal.
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