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The Sum of It - March edition
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Building your personal brand

What's on our minds in March...


Brand yourself by being yourself


As a business owner, you’re often too busy working on building up your company’s brand to think about your personal one. But a strong personal brand can add a lot of value to your business—think Richard Branson or Arianna Huffington. Check out our latest article for tips and resources on strengthening you personal brand as an entrepreneur.


First annual NYCxDesign Awards


Interior Design magazine and ICFF have teamed up to present the first annual NYCxDesign Awards, a global design competition honoring outstanding achievement across all major areas of design: architecture, interiors, products, crafts, technology, and more. Submissions for the awards will be accepted until April 13. Honorees and winners will be announced during the opening night events at NYCxDesign. Additional information available on the Interior Design website.

Energize for Earth Day

Chopper-Charger electric bicycle

Electric wheels


The Chopper-Charger electric bike and generator combines two of our favorite things: stylish bicycling plus clean energy. Use it as you would a normal bicycle for commuting and riding around town, then bring it home and attach it to special chargers to generate grid-tied and off-grid electricity. Power your home, charge your phone—and get a great workout all at once! Reserve yours now for a summer 2016 delivery.
Plumen designer low-energy lightbulbs

Let there be light


Just because you want to save energy doesn’t mean you have to sacrifice style. These designer lightbulbs by Plumen are both gorgeous and low-energy, using 80% less electricity and lasting eight times longer than a standard incandescent lightbulb. They add incredible texture to your favorite lamp or wall sconce, but we also love the way they look just hanging on their own.

Adding it all up...


“Too many people are scared to share their visions and thoughts in public or even in board-rooms. Having a strong vision is important for your personal brand. Don’t be afraid to say what you think. Ever. That said, don’t forget to listen, either.”
            —Gary Vaynerchuk

Spring is the season to blossom and grow. Use this time as an opportunity to develop not only your business, but to grow personally as a creative entrepreneur. Find your voice, and put it out there!

Sum Dates to Remember


Until Apr 3
Affordable Art Fair at the Metropolitan Pavilion

Apr 8-21
Boundary-pushing nonfiction at Art of the Real Film Festival

Apr 10

Apr 13-24
15th anniversary of Tribeca Film Festival

Apr 14-17
Connect with fellow travelers at NY Trav Fest

Apr 22
Celebrate Earth Day all over NYC

Until Apr 30
Ernie Gehr’s “Carnival of Shadows” at MoMA

Sum Stuff for your Radar




Click & Grow Smart Garden


What it is: Just plug it in, add water, and watch the fresh herbs and plants grow!

Why we like it: Easy as a Chia pet, but a lot more useful (and stylish)


The Thank You Economy


What it is: Gary Vaynerchuk’s advice on harnessing the power of social media for business

Why we like it: It’s less about the technology of social, more about the importance of being honest and personal in business
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