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The Sum of It - May edition
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Fun with crowdfunding

What's on our minds in May...


Finding success in crowdfunding


One of the coolest things about crowdfunding is the way it has democratized the process for getting unique projects, inventions, and businesses out into the market. Creators who once had to seek startup capital from investors can now take their ideas directly to the public. Not only do crowdfunding platforms allow entrepreneurs to raise money, but they can also test out market viability, earn press, and gain an early community of fans.

Crowdfunding has given us Oculus Rift (sold to Facebook for $2 billion), Pebble Watch (more than 1 million sold), the Veronica Mars movie ($3 million at the box office) and Cards Against Humanity (number 1 game on Amazon), among countless others.

But there are failures along with the successes—and not just the campaigns that don’t reach their fundraising targets. In fact, some of the biggest fails come after raising the money. In our blog, we look at why successful campaigns have failed, and how to ensure your crowdfunding campaign succeeds after you get your funds.
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From Ideas to Reality

Equil Smartpen 2

Equil Smartpen 2


We love technology, but we still crave the feel of ink to paper. Luckily we live in an age where we can combine the two! This magic pen—a real, working pen—captures all yours notes, sketches, and doodles and transfers them directly to your favorite devices and apps (including our favorite, Evernote). Equil raised $500,000 on Indiegogo to launch this second-gen product; now it’s available on Amazon.
Camden Town Brewery

Camden Town Brewery


Last year, this popular London-based craft brewer reached out to fans to help them build a bigger brewery. Using equity crowdfunding platform Crowdcube, Camden Town raised more than £2.75 million from 2,000+ investors in exchange for 5% equity. The beverage industry took notice—AB InBev, the giant behind Budweiser and Stella Artois, purchased the company for £85 million. Now that’s a helluva exit!

Adding it all up...


“Creativity itself doesn’t care about the results—the only thing it craves is the process.”
            —Elizabeth Gilbert

Part of what excites us about crowdfunding is that it offers a window into the process of bringing a creative idea to life. And as consumers, we get to play a small role in supporting new ideas and innovations that we love. There’s never been a more exciting time to be a creative entrepreneur than now.

Sum Dates to Remember


May 8
Celebrate moms, human and animal, at Central Park Zoo

May 14
Opening of Flow.16, Outdoor Art on Randall’s Island

May 14
Bedazzle your bike for the Brooklyn Bike Rave

May 14-17
ICFF at Javits Center

May 16
SummerStage season opens!

May 20-22
Explore 225+ makers at Renegade Craft Fair

May 26
Ten years of Brooklyn Uncorked

Sum Stuff for your Radar

 



The Adventures of Drunky


What it is: A future hit animated film from the geniuses at Augenblick Studios

Why we like it: Simply put—Sam Rockwell and Jeffery Tambor as Drunky and God


The Icarus Deception


What it is: Author Seth Godin’s successfully crowdfunded book on creativity and breaking from conformity

Why we like it: The reminder to all creative entrepreneurs to treat work as art
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