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Finding success in crowdfunding
One of the coolest things about crowdfunding is the way it has democratized the process for getting unique projects, inventions, and businesses out into the market. Creators who once had to seek startup capital from investors can now take their ideas directly to the public. Not only do crowdfunding platforms allow entrepreneurs to raise money, but they can also test out market viability, earn press, and gain an early community of fans.
Crowdfunding has given us Oculus Rift (sold to Facebook for $2 billion), Pebble Watch (more than 1 million sold), the Veronica Mars movie ($3 million at the box office) and Cards Against Humanity (number 1 game on Amazon), among countless others.
But there are failures along with the successes—and not just the campaigns that don’t reach their fundraising targets. In fact, some of the biggest fails come after raising the money. In our blog, we look at why successful campaigns have failed, and how to ensure your crowdfunding campaign succeeds after you get your funds.