As an industry, we often focus on trying to predict the future, hoping to strike gold with the next "vamp". There is no shortage of trend resources to assist in the quest. At BGM we feel it's important to reassess color trends in real time, to identify potential marketing and product opportunities or for the agile the ability to develop "breakneck beauty”. In either case, consumers expect products that are ALWAYS on trend.
BGM reached out to our strategic partner and color guru Roseanna Roberts to provide a real-time color forecast for Fall Winter 2015-16. We see high intensity hues for the season, with an undercurrent of nostalgia. Saturation heats up as the mercury falls.
In the animal kingdom, it is often males that are the ones to “peacock”, attracting female counterparts with vibrant feathers or fur. In fashion, these roles are often reversed, with females donning the colorful wardrobes. This season, beauty follows suit, with a selection of rainbow brights.
Women are asserting their position as trailblazing professionals, breaking down “boys club” barriers. As confident leaders, they celebrate female strength and dare to be bold in all areas of their lives. As such, color becomes a symbol of this female force, with daring faces mirroring these fearless attitudes.
Traditional application rules are left behind, with colors mixing like an artist’s palette. The more saturated the better! Makeup is applied in a more haphazard style, letting creativity come out to play, with free form shapes blocked out around the eye. Lips, too, see an influx of standout shades, with brightly saturated pouts talking the talk.
On the Runway: Issey Miyake, Vivienne Westwood, Gareth Pugh, Giambattista Valli, Eudon Choi, Toga, Teatum Jones, Au Jour Le Jour, Luis Buchinho.
Our hyper connected world keeps us in the know 24/7. As brilliant as it is to experience your best friend’s trip to Paris virtually, we all reach a saturation point and crave the opportunity to reconnect with the natural world.
This season, the desire gives rise to an outdoorsy look. Even if you’re not getting out to that cottage in the woods, your complexion will make it seem like you are! A distinct flush of blush gives the illusion of a healthy dose of fresh air, appeasing our inner environmentalista. Touches of peach and coral light up apples of the cheeks, playing up the “flawless face” we’ve all been working overtime to achieve.
On the runway: DKNY, Micheal Kors, Hervé Léger, Stella McCartney, Carven Matthew Williamson, Moncler Gamme Rouge, David Koma, Emilia Wickstead.
With a nod to the earthy tones popular at the end of the last century, rich brick-y browns make a return to the beauty palette. In line with the season’s fashion inspiration – a combination of 70’s and 90’s silhouettes and colors - rusty raisin and tawny hues are revived.
These modern incarnations take on deeper tones than seen in previous decades, but maintain the same moody attitude that popularized these shades. After seasons of bright, clean color, the return of these terracotta hues injects a grunge appeal, adding a dirty pretty edge to modern makeup. Lips look luxe in deep matte finishes, while the eyes take on an element of mystery with pearl shadows swiped across lids. Nails accentuate those high-waisted flares, with lustrous polishes in auburn shades.
On the runway: Antonio Marras, Donna Karan, Marc Jacobs, 3.1 Phillip Lim, Timo Weiland.
Things take a darker turn with shadowy midnight hues, creating dramatic looks that call attention to the face. Clean, angular lines around the eyes provide a dramatic counter balance to the softer fabric textures of the season. The cat eye gets an adventurous update, gaining dimension with double lines and bold shapes traced on the outer corners of the lid. The water line becomes a key area of focus, with smudged black liner defining bottom lashes. This dark movement also appears on nails, in slick varnishes. The most daring innovators use this look to perfectly define the lips in a variety of finishes, from matte dark berry stains to glossy obsidian pouts.
On the Runway: Yohji Yamamoto, Fendi, Giles, Giorgio Armani, Christian Dior, Emanuel Ungaro, Maison Margiela, Marc by Marc Jacobs, 3.1 Phillip Lim, Proenza Schouler, Rick Owens, Saint Laurent, Loris Azzaro, Ashley Williams, Ermanno Scervino, Trussardi.
Roseanna Roberts has over 10 years’ experience in color development and trend analysis. She has worked in many of the world's creative epicenters, including London, Toronto and Melbourne. Since moving to New York in 2010, she has worked as the director of color trends at The Color Association of the United States, spearheading the launch of their beauty forecast. Roberts continues to work with CAUS, as well as providing customized expert insight to corporate brands as a color trend consultant.
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