Julia Campbell Joins Alta
Julia Campbell, PE, LEED AP Joins Alta as Principal in Los Angeles

Julia Campbell has joined Alta as a Principal of New Mobility in the Los Angeles office. Julia is co-leading the national New Mobility Practice focusing on strategic multimodal planning, first/last mile connections, and integrated infrastructure and technology solutions alongside Jean Crowther. Julia's career has centered on improving environmental justice outcomes and advancing the practices of transportation planning and engineering to support low carbon mode shares that improve the health, wellness, and economic prosperity of the communities that need it most. She has led infrastructure projects improving active transportation safety, as well as supportive programs and legislation. Julia’s previous work with the City of Los Angeles and LA Metro on the delivery of capital improvement projects and safety improvement efforts for vulnerable road users will help Alta continue to lead in these fields. Additionally, Julia’s cross-disciplinary background in engineering and low-impact development in the Bay Area will support Alta’s complete streets design work. 

You can also find Julia at the following event during the 2022 California Bicycle Summit in Oakland this week, sponsored by Alta. Virtual and in-person registration is available. 

Climate Change and Culture Change: Let’s Get Creative Right Now
Friday, April 8 | 2:30 - 3:30pm PST

Presenting with: Jenn Guitart, Forest Barnes
Innovations in New Mobility
Alta is helping communities across the country realize the benefits of an expanding suite of transportation modes, services, and technologies to support equity, climate, health, and mobility goals. Cities are balancing resources to support public bike share and enable private micromobility options in their streets. From major metro areas to rural regions, mobility hubs are improving access to transportation by connecting people to more and better travel options. And governments at all levels are measuring and providing incentives for reducing Vehicle Miles Traveled through strategic, multimodal transportation networks. Julia and Jean are Alta’s national leaders in innovation bringing together resources for smarter, more efficient solutions to mobility problems. Learn more below about some of the projects we've been working on. 
Alta is leading Move Tucson, a bold multimodal transportation master plan that includes more than 230 projects and over $5.7 billion of possible improvements. The plan includes a robust public engagement program, which has responded to the challenges of outreach during the COVID-19 pandemic. Most notably, Alta developed a prioritization process that accounts for multimodal projects, including transit and motor vehicles.
Have a half hour to spare? Listen to Streetsblog LA's SGV Connect podcast episode about planning for mobility hubs around the North 710 Freeway terminus in Southern California. Alta's Ryan Johnson and Southern California Association of Governments's Kome Ajise explain the project, how they gathered community feedback, and how mobility hubs help make it easier to get around without a personal car.
Driven by innovation and emerging technology, new mobility services bring new opportunities to help city residents and visitors get around. If managed properly, new mobility can help meet city mobility, climate, and equity goals. Alta worked with the Portland Bureau of Transportation (PBOT) to produce a New Mobility Snapshot report, which provides takeaways that can inform how Portland and other cities can pivot toward a post-COVID future for mobility.
Bikeshare is coming to Rialto and Redding, thanks to grants from the statewide Clean Mobility Options Voucher Pilot Program (CMO). The project is part of the California Climate Investments, a statewide initiative that puts billions of Cap-and-Trade dollars to work reducing greenhouse gas emissions, strengthening the economy, and improving public health and the environment — particularly in disadvantaged communities.
Other Notable Projects
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