For most people, being asked to build a strong community is like a cooking noob like me being asked to whip up a gourmet meal…
...I'd have NO idea where to start
....I wouldn't even know what tools to use
.....I'd start making something, but how would I know if it was a success or not?
......And what the hell does puree even mean?
I know community is something EVERY successful startup has, but it can be really confusing:
- Is community just a message board for users to chat with one another?
- How do I even create a community?
- How do I grow it?
- And does a strong community actually generate revenue?
These are just a few of the 100's of the unanswered questions I had.
But that all changed after listening to Jess Lee, the founder and CEO of Polyvore, during our pre-Hustle Con conversation.
Jess Lee - CEO of Polyvore
How Polyvore built a community of 22 million
You see, Jess has grown Polyvore, a shopping discovery site, from a dinky website into a global community with tens of millions of diehard members...and in the process Polyvore transformed into a profitable company.
- A global community that helps people discover and shop for new fashion
- $22 million in funding and profitable (!!!)
- Considered the most visited fashion website in the world
- Has over 22 million monthly users
- Founded in 2007 and has 73 employees
At Hustle Con, Jess is gonna give her step-by-step process on how she grew Polyvore's community from 0 to 22 million monthly users and why she thinks building a strong community is the #1 way to grow your startup's revenue.
In the meantime, check out this except from Jess's interview in WIRED.
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-Sam from Hustle Con
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