A woman putting hand sanitizer on her hand

Want to be sure you're applying hand sanitizer the right way?

Check out Purell's Alexa skill to find out

After years of applying hand sanitizer almost every day, I finally learned a few tricks to be sure I'm applying it for maximum effectiveness. (For example, did you know it's important to let it dry?) In today's environment, good hand hygiene is more important than ever.

To get started with Purell and learn this essential information, just follow these quick steps:

  1. Tap/click here to access the Purell skill
  2. Tap/click "Enable"
  3. Say "Alexa, open Purell"
  4. Follow the prompts to head over to the Hand Hygiene Center by saying "Take me to the Hand Hygiene Center" when prompted

Pro Tip: You can also learn how Purell actually works to kill germs on your hand. Just say "Alexa, open Purell" and then "How does Purell work?"

Meet MagicCo, the voice agency behind Purell's Alexa skill

Many VoiceBrew readers likely wonder how some of your favorite Alexa skills came to be. Here's how: behind the scenes, brands across the globe partner with voice agencies like MagicCo in order to reach their customers via Alexa.

MagicCo's Partners. In addition to working with Purell to bring you important information via their Alexa skill, MagicCo partners with brands across industries to create bespoke voice experiences -- from financial services companies like BNY Mellon, to CPG companies like Chobani and Illy Coffee, to durable good companies like Cuisinart.

MagicCo's Process. MagicCo works with brands to design, develop and execute on conversational technologies like Alexa. They have a team of voice user interface designers that design voice experiences, creating a response matrix with marketing leads, and then building a prototype. To learn more, tap/click here to check out MagicCo's website.

Thank you to our sponsor MagicCo for supporting VoiceBrew. Partners like MagicCo make it possible to bring VoiceBrew to you as a free email newsletter.

If you have questions or ideas, I'd love to hear from you. Reply to this email or get in touch at Thanks for being a subscriber to VoiceBrew!
Katherine Prescott
Founder, VoiceBrew
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