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Dear partners and innovators, 

The six colleges and systems in the first cohort of the Lab’s Community College Growth Engine Fund— CCGEF or the Fund, for short — are in pilots for their 30+ micro-pathways with adult learners as their key target audience.

Micro-pathways are two or more stackable credentials (including at least one 21st century skill) which are validated by employers and lead unemployed, displaced, and low-wage workers to median-wage occupations and on a path to a degree.

Marketing this new class of credentials has not been business as usual for the colleges’ marketing and communications departments.

“Our colleges and systems are utilizing a variety of marketing strategies. With micro-pathways being so new, we may not see the promise of some of these right away,” said Dr. Lisa Larson, head of the Community College Growth Engine Fund. “As a human-centered design organization, we realized that one of the best ways to determine optimal marketing strategies is to ask learners.”

To do that, the Lab hosted three, 45-minute virtual marketing feedback sessions open to learners who were completing coursework in their micro-pathways. There was geographic, occupational, gender, and racial diversity across learners engaged in the sessions.

Here's what we learned ...

5 insights to help community colleges reach adult learners
Welcome, Casey Andree!
The Lab is excited to introduce Casey Andree, who joins the team as an Instructional Designer working on the XCredit project with the Digital Transformation team.

He brings a lifelong focus on equitable access to education and a background in K-12 mathematics and competency-based learning to his role at the Lab. Casey holds a master’s degree in Education from Christian Brothers University, and a bachelor’s in Classics-English from Colorado College. Outside of work, Casey enjoys HIIT, collecting original comic art, and occasionally appearing in film, commercial, and theater projects in Colorado.

 
We're hiring!
The Lab is currently seeking a Senior Education Designer for the Community College Growth Engine Fund. This full-time position can be remote (but Washington, D.C., preferred). Typical salary range: $100,000 to $115,000.
How to apply
Lab in the Media
eCampus News: This is the future of assessing soft skills and experience
July 1, 2022

Thanks to David McCool, President & CEO of Muzzy Lane, who mentioned our XCredit partnership in his recent eCampusNews op-ed.

He writes: "One model educators can follow is the XCredit project. The project designed a way to provide credit for experiences that individuals have acquired informally. By introducing immersive simulations, XCredit gives individuals the opportunity to showcase what they know and can do in ways not seen in grades, a resume, or even a job interview."

 
Read the op-ed
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