21 February 2017
February Industry E-News
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Fairy Bower Falls - Bundanoon

Destination Southern Highlands E-News - February 2017
Welcome to Industry E-News - Destination Southern Highlands (DSH) communications and news bulletin. Keep up to date with the latest industry news, events, research announcements, partnership opportunities and DSH strategies and activities.
Staff Changes
In line with Destination Southern Highlands new business model and operation at the award winning Welcome Centre in Mittagong several staff positions have been realigned to support the new focus and additional services. Trish Bow has now taken on the role of Marketing & Digital Officer whilst Renee Eccleston will now be deployed as the Industry Liaison Officer and will be out on the road engaging Face2Face with industry in an effort to support & grow business. If you have any Membership queries please now redirect these to Renee as against Trish.
New Southern Highlands Website
DSH is presently in the scoping stages for new consumer and corporate websites as part of the development of its existing site www.southern-highlands.com.au.  The current official regional website is two (2) years old and has been used as a benchmark for regional destination marketing and bookings. In an effort to remain at the forefront of technology and destination positioning a more consumer friendly site will be developed over the next six (6) months along with a separate site for access by industry and media.
National Awards
The Southern Highlands Welcome Centre will later this week represent NSW at the Australian Tourism Awards in Darwin for the title of 'Best Visitor Information Service' when it competes against the best of the best from other states of Australia. The Southern Highlands will be up against:
WA – Margaret River, QLD – Hervey Bay, VIC – Phillip Island & Bass Coast,
TAS – Wynyard, SA – Kangaroo Island, NT – Alice Springs.

Good Luck!
Australian Tourism Awards
Southern Highlands in the Media
The Southern Highlands has recently received some great tourism media coverage as a result of close working relationships with Destination NSW & our industry partners. Jetstar’s Inflight Magazine for January carried a four page feature on the Southern Highlands, whilst Sydney’s leading talk back Radio Station 2UE showcased the regions new Pie Trail & the Old Bank Boutique Hotel in Mittagong on the George & Paul Travel Show with Travel Journalist Mike Smith. Take a listen to the funny interview via the PODcast link below. This month the editor of NRMA Open Road will also be visiting the region to ‘road test’ our great tourist drives for an upcoming feature.
Radio 2UE Podcast
Another new Food Cluster
Canyonleigh region is the newest Southern Highlands Food Cluster to be developed and launched by the Moss Vale & Rural Chamber of Commerce. The Canyonleigh Cluster is now the 5th region to be rolled out in addition to Joadja, Moss Vale, Sutton Forest and Robertson. Four more Clusters are planned to be rolled out over the coming 12 months including the regions of Fitzroy Falls, Berrima, Mittagong & Bowral.   

Visitor Guide Withdrawn
Unfortunately the Summer edition of the ‘Southern Highlands Visitors Guide’ produced by Fairfax Media has been again withdrawn from display and distribution by DSH at its Southern Highlands Welcome Centre, due to the large number of errors in content, accuracy & presentation of the publication. This follows issues associated with the Winter and Spring editions.

New Regional Tourism Board
Destination NSW has established six (6) new Regional Destination Networks to replace the previous 13 Regional Tourism Organisations. Southern Highlands now forms part of the Sydney Surrounds South Network (SSSN) along with Wollongong, Kiama, Shellharbour and Shoalhaven. Each Network will operate as an incorporated body with a paid Board of five Directors & Chair. Hugh Clarke owner of Farm Club Australia based at Werai has recently been appointed to the SSSN Board. The Board is currently recruiting staff to manage the network.
DNSW Industry Networks
Pie Time
In an effort to position the Southern Highlands as Australia’s Capital of all things Pies, DSH has embarked on an innovative strategy with industry stakeholders to promote the new Pie Trail.  To further build on this trail & to bring a focus on our region as a Pie destination, the month of June will be designated ‘Pie Time’ with an array of initiatives being planned to draw new & repeat visitors to the region such as the inaugural ‘Great Aussie Pie Competition’ and ‘Dine with a Pie’ at any of our Cafés, Restaurants & Hotels through to consumer promotions and competitions during the month. A successful meeting was recently held with Bakers, Chefs & Tourism Industry stakeholders keen to see this initiative come to fruition.
Southern Highlands Pie Time
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Phone 02 4871 2888

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