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COVID-19 - Bowral CBD Fire & Beyond
Share The Love Campaign

BE PART OF IT!

Thursday 29 July 2021


It's All About 'Sharing The Love' With The Southern Highlands To Help Our Businesses Recover and Thrive

Destination Southern Highlands (DSH) launched a COVID-19 and Bowral CBD Fire Business Recovery Campaign today Friday 23 July - This campaign is based on the successful 'Share The Love' campaign - so we're here to SHARE THE LOVE TAKE 2, and it's objectives are:
  • To increase awareness that currently Bowral and the Southern Highlands IS Open For Business!
  • To predominantly support all tourism operators, retail businesses, as well as service businesses.
  • To encourage local community support overall while the Southern Highlands itself is not in lockdown.
  • To encourage visitation to the region (in line with Gov't regulations) and generate bookings and sales with special offers/deals/gift vouchers and online shopping.
  • To increase traffic to the Destination Southern Highlands website, i.e. VisitSouthernHighlands, for information regarding this Campaign as well as engaging in existing Southern Highlands information.
Campaign Timing
  • 23 July to 31 December 2021 and beyond.
Who Are Our Audience?
  • Local residents and businesses to support their fellow businesses.
  • Local residents to their Visiting Friends & Relatives (VFR) Market.
  • Sydney, Illawarra & Canberra target markets - initially with buying online and planning their visits post lockdown.
  • DSH database of 20,000 + industry, media and consumer databases.
What Is The Strategy?
  • To implement a campaign using media, digital advertising, social media marketing, email marketing and a targeted PR program.
  • To promote the message 'Share The Love' to our target market to support the Southern Highlands.
  • To promote the complimentary message that the Southern Highlands also wants to 'Share The Love' right back to those visitors and supporters via tactical offers & vouchers.
    AND this is how your business can be part of this Campaign!
VOUCHERS
Would you like potential customers to purchase a gift voucher from your business? If so, let us know and we will add your business to our Buy A Voucher category on the Buy Local Online page on the www.visitsouthernhighlands.com.au  The idea is that customers can do one of three things:
  • Buy a gift voucher and spoil themselves when they next visit the Southern Highlands, or
  • Buy a gift voucher for a friend to do the same.
These vouchers can then be sold via your own online shop.

SOCIAL MEDIA CONTENT - SHARE IT WITH US
Send DSH up-to-date images, video and information about your business so we can share on our social media channels – include:

•photos of your products
•photos of YOU in your business
•images of your empty business setting, e.g. dining area, so DSH can share with a message of “We can’t wait to see you again”
•a video tour of your business
•a video message, e.g. “Thank you for supporting our business. We are open and ready to take your order!”
•your menu and pricelist
•accept a Business Partner Tag from @VisitSouthernHighlands on Instagram
UPDATE OR ADD YOUR BUSINESS DETAILS
Update (or add) your business listing on the regional website
www.visitsouthernhighlands.com.au
Ensure you have supplied DSH with the correct information about your current business operations, including operation hours, delivery & takeaway options, and how to buy, e.g. online. Online Forms: Update Accommodation Product or Update or Add Your Business
UPDATE OR ADD YOUR ONLINE SHOPPING DETAILS
Advise DSH your online shopping information.
Have you thought about investigating FaceBook Shop or Instagram Shopping as online shopping options.
CAMPAIGNS
Register your interest in the offers for the proposed campaigns,
  • Proudly Southern Highlands
  • Escape - Plan Your Escape to the Southern Highalnds
  • Freedom - Celebrate Your Freedom in the Southern Highlands
We are looking for packages including accommodation, food & beverage, experiences, tours, virtual events/experiences
CREATE A DEAL
A 'deal' is not always about just giving 'stuff away', its about getting customers through your doors. Create a deal or unique offer or experience to encourage customers into your business, e.g. - A VALUE ADD or Unique Experience/Product, e.g. A Glass of Wine With Your Meal, a Free Dessert if you enjoy a main meal, an upsell opportunity, etc.
CREATE & TELL US ABOUT YOUR VIRTUAL EVENT
Think of a virtual event you can host. This doesn’t need to be a Hollywood production. Something simple like a back of house tour, a Live Q&A or a product demonstration would be simple to do. Add your event to the What’s On page on www.visitsouthernhighlands.com.au and DSH can then share and promote via Social Media and Industry Updates.
CREATE A 'PACK' - SURVIVAL, PAMPER, FOODIE...
Call them whatever you like, but these packs can be bought as a treat for you or send to a friend who can't visit at the moment.
The ideas are endless - and the Southern Highlands has such an array of unique products - the sky is the limit.
These packs can then be sold via your own business online shop.
CAMPAIGN INDUSTRY TOOLKIT
DSH has created key campaign assets and messaging guidelines for use in promotional activity, so that you can leverage and cross promote the Campaign. 

These Include:
  • Logos
  • Messaging
  • Social Media Useage
Click Here To Download The Toolkit
LET US KNOW WHAT YOU WANT TO DO!
Just email us - use the link below to tell us what you want to do, or ask any questions.
Email Us: tourism@wsc.nsw.gov.au



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