Copy
Research Report Published
View this email in your browser
Using water wisely
and
attitudes to tap water 
This research, carried out on behalf of CCWater examined people’s attitudes to water use  especially saving water at home – and tap water. YouGov surveyed a representative sample of 3,116 adults in England and Wales, including customers (bill payers) as well as consumers (non-bill payers). The results will act as a benchmark to track people’s attitudes over time.

Using Water Wisely
 
  • Two in five adults (41%) in England and Wales have not made a conscious decision to use less water over the past three years. Almost a quarter (23%) of these adults are not taking any action to save water. 
     
  • People who have made a conscious decision to save water are more likely to take action in simple ways, like showering instead of having a bath (35%) or turning off the tap when brushing their teeth (28%).
     
  • Many people felt saving water was ‘common sense’ and they didn’t need to find out how to do it (57%).

Attitudes to Tap Water 
 

  • Eight out of ten people (78%) in England and Wales drink tap water at home. The top three reasons for doing so are cost, value and convenience.
     
  • One in ten people in England (9%) and in Wales (8%) drink bottled still water at home. The reasons for this include: tap water quality (taste/smell 43%, appearance 20%), tap water safety (might contain things I don’t want to drink 30%, unsure about the safety of tap water 24%) and the convenience of bottled water (20%).
     
  • People who drink tap water at home said lack of easy access to drinking water taps or fountains was a barrier to them when they are out and about. Seven out of ten people (68%) said it was difficult to access free tap water.

If you have any questions related to this research please contact Ana-Maria Millan at (anamaria.millan@ccwater.org.uk) or Alice Hill at (alice.hill@ccwater.org.uk). 

Download research report here

Share
Tweet
Forward
Copyright © 2015 Consumer Council for Water, All rights reserved.


unsubscribe from this list    update subscription preferences 

Email Marketing Powered by Mailchimp