10/20/16 - Welcome to IBPA's Independent Publishing Now! 
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Dear <<First Name>>,

Welcome to Independent Publishing Now!, IBPA's monthly e-newsletter featuring the hottest news and information from IBPA and its members.

It's that time of the year again! Terry Nathan, IBPA Chief Operations Officer, and Mimi Le, IBPA Project Manager, are currently at the Frankfurt Book Fair supporting our members' titles. The Frankfurt Book Fair is the largest global marketplace for books, media, rights, and licenses worldwide. This year will mark IBPA's 31st year in attendance and each year just keeps getting better!

Many of our members have achieved success through IBPA’s support of their participation at the Fair and can now boast Spanish, Russian, Chinese, Korean, German, Japanese, Dutch, Italian, and French versions of their titles. Stay tuned for future updates and success stories. You can learn more about this opportunity and begin preparing for next year here!

Now let's see what some of our IBPA family as been up to as well! Below you'll find this month's noteworthy member news. IBPA members can send notice of their accomplishments (TV appearances, special mentions, book signings, etc.) to Paige Greco at We look forward to featuring you in a future issue!


Your IBPA Staff:
Angela Bole, Terry Nathan, Mimi Le, Joanne Kenny, and Paige Greco


Ayobami Adebayo (left), contributor to Gambit, and Shaun Randol (right), editor of the Gambit and founder of The Mantle.
What started as an online magazine in 2009 has become Queens’ only independent book publishing company. IBPA member Shaun Randol is the editor-in-chief, publicist, marketer, and publisher at the Mantle, a book publishing company that aims to provide “a platform for young and emerging, maybe overlooked voices.” Since 2014, the Mantle has published six books by emerging African writers. Randol says that his intention is to “publish writers who don’t have access to markets like the U.S. to get their names out and get the publicity their writing deserves.” You can learn more about Shaun's mission in this recent Queens Courier article.

Dr. Rodney Ford discussing gluten and featuring Anne Sarkisian's award-winning book at TEDx Talk Tauranga.
IBPA member Anne Sarkisian's award-winning book,Toxic Staple: How Gluten May Be Wrecking Your Health and What You Can Do About It!, was recently featured in a TEDx Talk Tauranga by NZ expert Dr. Rodney Ford. Anne's life transforming book has also been named the recipient of four awards presented by the Independent Publishers of New England (IPNE): Book of the Year, Informational Non-Fiction, Cover Design, and Interior Design. It was a finalist in the category of Promotion. Congrats, Anne!

Video still from IAOTP's video on IBPA member Dr. Janet Smith Warfield.
Dr. Janet Smith Warfield has been recognized by the International Association of Top Professionals (IAOTP) as their Top Professional in Consciousness Education for 2016-2017. She will be one of two keynote speakers at their Awards Banquet in New York City on December 10th. You can watch the video IAOTP prepared about her here and also check out a recent webinar of her's here.
Author Eric DelaBarre encouraging kids to read during one of his inpirational keynotes.
Eric DelaBarre's children's book Saltwater Taffy recently won Gold in the Reader's Favorite Book Award – congratulations! Other awards for his book include Gold in the Gelett Burgess Children’s Book Awards and the Nautilus Awards and was a finalist in the Benjamin Franklin Book Awards. It has also been featured on ABC News and in the Scholastic magazine! Besides being an author, Eric specializes in delivering inspiring keynotes on the importance of reading to schools and district-wide assemblies. Watch as he motivates schools full of kids in this video compilation!

Author Melanie Weiss receiving her medal at the 2016 Next Generation Indie Book Awards.
Award-winning author Melanie Weiss has been receiving a lot of praise for her book In A Pickle Over PANDAS. Her title has earned two awards so far this year: a Silver at the 2016 Living Now Book Awards and a Bronze at the 2016 eLit Electronic Book Awards for Children's Nonfiction. Her title was also a finalist at the 2016 Next Generation Indie Book Awards for Health/Medicine/Nutrition and a finalist at the 2016 10th Annual National Indie Excellence Awards. The book is about a young boy’s journey with a harrowing illness called PANDAS, an acronym for Pediatric Autoimmune Neuropsychiatric Disorder Associated with Streptococcus.


Trends, Genres and the Paths to Innovation in Book Publishing
By Daniel Berkowitz | October 13, 2016 | DBW
For years, the numbers have been telling us that digital adoption among genre fiction readers is at least double that of the general and literary fiction reading audience... more »
It’s Time for Book Publishers to Overcome the Fear of Free
By Maja Thomas | October 13, 2016 | Book Business
Open the iBooks trending searches today and you’ll see that the majority of searches start with the word “Free.” This is a word well beloved by consumers and... more »

Evolution of Libraries: What That Means for Self-Published Books
By Eva Lesko Natiello | October 13, 2016 | HP
I had the pleasure, recently, to be the guest speaker at the annual reception of LUCC: Libraries of Union County Consortium, to share my story as a self-published author...  more »
Skyhorse Publishing: From Zero to $40 Million in 10 Years
By Jim Milliot | September 9, 2016 | PW
When Tony Lyons was looking to raise money to start a new publishing company in 2006, he knew that some investors were wary of his plan to publish a large number of books in a wide variety of categories... more »
People Are Still Buying Books At Indie Bookstores
By Caitlin Kelly | August 31, 2016 | Forbes
The death of bricks and mortar book-selling has been predicted for years. This is a depressing thought when so many of us (I’m a two-time non-fiction author, so I have skin this game) earn our living (or hope to), from... more »


09/28/16 - Publicist of the Year Stages Another PSA Campaign for Authors to Check Their Books in October Coinciding With the First Annual Indie Author Day

09/26/16 - Sourcebooks and Wattpad: Building Community Together

09/22/16 - Brian O’Leary to Join BISG as new Executive Director as the Association Celebrates Its 40th Year

09/12/16 - IBPA Board Member, Elizabeth Turnbull of Light Messages Publishing, One of Publishing’s ‘Best and Brightest’ according to PW Star Watch

IBPA Independent

Director’s Desk: Living Our Values

Pitch Perfect

Know Your Customer

Publicity Tips from the Pros

Which Review Outlets Should You Target?

Pre-Publication Promotion Tips

5 Ways to Make Your Metadata Work for You

How Skyhorse Continues to Grow in an Age of Contraction


10/19/16-10/23/16 - Frankfurt Book Fair 2016 Boasting over 7,000 exhibitors and 275,000 visitors each year, the Frankfurt Book Fair (October 19-23, 2016 in Frankfurt, Germany) is the largest global marketplace for books, media, rights, and licenses worldwide. 2016 marks IBPA’s 31st year at the Fair and we couldn’t be prouder. Many of our members have achieved great success through IBPA’s support of their participation in the Frankfurt Book Fair.

11/02/16- How to Get Publicity for Your Book – Even on a Shoestring Budget Join Kathryn Kemp Guylay, author/publisher at Healthy Solutions of Sun Valley, on November 2, 2016 as she covers the five powerful steps that every publisher/author can use to make the most of even the smallest marketing/publicity budgets. IBPA members can save $20 using a special coupon code.

11/05/16-11/06/16 - 805 Writers’ Conference on California’s Central Coast A weekend filled with intense education on both the craft and business of writing. Focused sessions and workshops bring your writing to professional levels. Industry professionals update you on key elements of the business so that you are ready to succeed.

11/11/16-11/13/16 - La Jolla Writers Conference Whether you are an aspiring author who has yet to put pen to paper, someone intent on writing a book to augment your business, a writer on the cusp of submitting to agents, or someone who wants to know more about the different and ever-evolving methods of publication, the La Jolla Writers Conference is the place for you.

11/13/16-11/15/16 - China Children’s Book Fair – $25.00 Discount for IBPA Members The China Children’s Book Fair (CCBF) will host its third event at the Shanghai World Expo Exhibition & Convention Center, in cooperation with China’s official publishing authorities (General Administration of the Press and Publications, GAPP). IBPA members can purchase single-title display space with Foreword Reviews in Children’s Books USA.

11/16/16 - The Profitable Author: Revenue Streams to Grow Your Publishing Business for Authors, Speakers and Consultants Join Stephanie Chandler, founder and CEO of the Nonfiction Authors Association, on November 16, 2016 as she shares real-world examples and strategies for adding lucrative revenue streams to your author/publisher business. IBPA members can save $20 using a special coupon code.

11/30/16 - Leveraging SEO (Search Engine Optimization) and Google to Sell More Books Google. It’s a black box, and no one really knows what goes on in there. However, there are a few things you can do to optimize your page so that you can rank higher as an author on Google. After all, what’s the point of writing a book or having a website if potential readers can’t find it in search?

12/05/16- Digital Publishing Innovation Summit The Digital Publishing Innovation Summit returns to San Francisco this December bringing together 150+ of the brightest and most senior digital publishers and digital media executives. Learn from experts at the likes of Reddit, Mashable, Pearson, Google, NBC Universal, Wells Fargo, BuzzFeed, Samsung, News Corporation, USA Today & The Wall Street Journal.

12/14/16- Online Book Piracy – What You Need To Know Join Rhonda Rees, award-winning PR expert, author and advocate, on December 14, 2016 as she provides an overview of online book piracy, the difference between intentional and unintentional piracy, and more! IBPA members can save $20 using a special code.

01/17/17-01/19/17 - Digital Book World (DBW) Conference The folks at Digital Book World (DBW) revisited their program, assessing what worked and taking a hard look at what needed to change. While the final program is still coming together, they’d like to invite you to preview how DBW 2017 itself is evolving.

01/20/17-01/24/17 - ALA Mid-Winter Conference – $25 Off for IBPA Members The ALA Midwinter is the first major library industry event of the new year and presents a strategic and timely opportunity for authors and publishers. This trade show attracts a focused group of over 8,000 buyers from across the United States looking to connect with new books and presenting a cost-effective chance to increase your sales.

02/16/17-02/20/17 - San Francisco Writers Conference 100 presenters will share their expertise at the San Francisco Writers Conference. You will meet well-known authors, literary agents, editors, poets, publishers and book marketing experts.

04/03/17-04/06/17 - Bologna Children’s Book Fair – $25 Off for IBPA Members The 53rd annual Bologna Children’s Book Fair hosts nearly 25,000 international professional trade reps and agents from 75 countries who scout for gems and do deals on a 20,000 square meter show floor.

04/07/17-04/08/17 - IBPA Publishing University 2017 As always, IBPA’s Publishing University brings you information-packed seminars developed and lead by industry leaders. Join us in Portland, Oregon for experiential workshops, enlightening lectures, networking, and the always popular Ask the Experts.

05/31/17-06/04/17 - BookExpo/BookCon 2017 – Display Ops for IBPA Members BEA is the premier event for North American publishing. BEA's primary function is to showcase these upcoming books in order to get them in front of those who want to buy and/or promote them: the thousands of booksellers who attend; libraries and school systems; foreign publishers; producers and other members of the media.

06/22/17- American Library Association Annual Conference – Display Ops for IBPA Members Over 10,000 librarians attend the ALA Annual Conference each year in order to save time and money by reviewing the books and services put on display by the hundreds of onsite vendors. The focus of IBPA’s participation in the ALA Annual Conference is to provide title visibility to acquisition librarians.

IBPA Member Benefits

PartnerShip/FedEx sweepstakes - Get ready for a chance to win! FedEx is giving IBPA members a chance to win up to $10,000, or over 100 other prizes, in the $25,000 Get Ready Sweepstakes. Simply enroll in the IBPA Shipping Program and you’ll be automatically entered in the sweepstakes.

IPR License - IPR License is a global rights licensing platform working with publishers and authors around the world to license book rights. Its bespoke technology includes TradeRights, an auction-based software that allows for offers to be made, negotiated and completed between the buyer and seller.

NetGalley - Through the NetGalley Book Review Program, IBPA members share galleys electronically and securely with 310,000 reviewers, media professionals, booksellers, librarians, bloggers, and other contacts.

ABA Advance Access - This is a twice-monthly email sent by the American Booksellers Association to member bookstores containing offers to receive galleys, reading copies, or finished books for review. After receiving the title from a publisher, a store can decide whether to carry it. They could also decide to nominate the title for the Indie Next List.
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