We are currently entering a new phase in the delivery of multimedia content to consumers. As in any previous phase, the quality and fidelity of the experience increases. In this phase we are migrating from High Definition TV (HDTV) to Ultra High Definition TV (UHDTV). It has become apparent that, in addition to higher resolution, UHDTV would benefit from other visual quality enhancements likeHigher Dynamic Range (HDR) and Wide Color Gamut (WCG). Furthermore, there are also situations in which the increase in High Frame Rate (HFR) may have some benefits, especially in high motion content, such as sports. Consumer research has revealed that such features can result in a much more realistic experience, and have been received very positively in the marketplace. This has led most of the CE manufacturers to create and promote related technologies and equipment.