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THE GLOBAL MICE SUMMIT

The inaugural Global MICE Summit  was held on 29th and 30th November, 2018 in Nairobi, Kenya.
The summit, whose theme was, Leveraging Sustainable MICE Practices for Economic Development, brought together participants from the Meetings, Incentives, Conferences and Exhibitions (MICE) segment of the Tourism Sector to identify sustainability trends and practices within the Meetings & Events industry. The Summit had three thematic pillars: Sustainable Development, Economic Development and Tech & Innovation. 
The Global MICE Summit was conceptualized by Zuri Events, a leading champion of SUSTAINABLE EVENT MANAGEMENT(SEM) within the Eastern African region, which was founded in 2007 as a one-stop professional conference and exhibition management firm. 

 

ATTENDANCE
The Global MICE Summit attracted speakers, delegates and exhibitors from seven (7) countries:
South Africa, Uganda, Ethiopia, Netherlands, Tanzania, Austria and Kenya
The summit was kick – started by warm opening remarks from Kezy Mukiri, the Executive Director of Zuri Events, the conveners of the Global MICE Summit.

The program kicked off with an interesting presentation from the Regional Director for International Congress and Convention Association (ICCA), Ms. Esmare Steinhofel, who highlighted the Emerging Trends in the MICE Industry.
 

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Jeffers Miruka, the President of the African Society of Association Executives took to the stage to describe the important Role of Regulators & Associations in Advancing the Meetings industry.
 

Yoadan Tilahun, (left) the Chief Executive Officer of Flawless Events, Ethiopia, gave a detailed presentation on Promoting Destinations through MICE – Case Study of Ethiopia. Zuhura Ogada, (right) the Vice Chairperson of the Event Managers Association of Kenya gave her perspective on the topic with a case study of Kenya.
The Keynote Address was made by Dr. Richard Munang, the Climate Change Coordinator at United Nations Environment, on the topic: Climate action as an accelerator for socio-economic transformation:  Market opportunities for the Meetings Industry to tap into.
Ben Asoro, (left) an International Speaker and Columnist on MICE from Austria gave an eye – opening presentation on: The Economic Importance of Meetings & Conferences for Cities
Judy Kepher Gona, (right) the C.E.O and Founder of Sustainable Travel and Tourism Agenda highlighted the impact of Escalating the Social Impacts of M.I.C.E to Local Communities.
The Technology & Innovation panel featured presentations and demos from Andrew Kang'ethe (Top) The Executive Director of izone Africa, who described the importance of enhancing attendee Experience through technology. Dr. Bright Mawuodor (Left), the head of Cyber Security at Internet Solutions Kenya, addressed the issue of Cyber Security and why it is important for every MICE Business to be secure. Francis Njue (Right), C.E.O and Founder of HTorex Global highlighted the Technology Trends in MICE Tourism. 
GLOBAL MICE SUMMIT DEMOS
SDG 13: CLIMATE ACTION
THROW AND GROW SEEDBALLS - PRACTICAL CONFERENCE GIVEAWAYS
Susie Kinyanjui (Top, Left) from Seedballs Kenya demonstrated the Practical and Sustainable Giveaways in form of Seedballs that Conference guests can #ThrowAndGrow.
SDG 15: LIFE ON LAND
SUSTAINABLE INCENTIVE TRAVEL

Edel Chege (Top, Right) Marketing Manager at The Forest described the Sustainable Incentive Travel Solution Trends being offered at their facility. 
SDG 3 - GOOD HEALTH AND WELL - BEING 
MACRIDERS 

(Bottom, Right)Izone Africa – Macriders (Stationary Bicycles) that enhance event attendee experience and at the same time promoting SDG 3 – Good Health and Well – Being. As one rode the bikes, the SDG Goals reflected on the screen in order, based on the speed of the wheels.The goal was to ride the bike until all 17 SDG Goals came up on the screen. The event Moderator, Mike Gitonga, (left) challenged Mr. Joseph Njoroge (right) from Ahoy - Sky to the game. Guess who won?
SDG 6 - CLEAN WATER AND SANITATION
VESTAGAARD FRANSEN
Abigael, (Bottom Right) from ROI Scientific, demonstrated how the Lifestraw Bottles are a Sustainable Solution to Plastic Bottles. The Lifestraw is a bottle that is designed to fliter dirty water making it safe for human consumption. It allows conference delegates to use the bottle over and over for up to 5 Years, reducing on the use of Single - Use Plastic in the M.I.C.E Industry. 






 
Sustainable Event Management: M.I.C.E & SDGs : Enhancing Competitiveness through Sustainability Practices. The panelists were Karin Boomsma, the Program Coordinator at Sustainable Inclusive Businesses; Dr. Richard Munang, the Climate Change Coordinator at United Nations Environment;Judy Kepher Gona, C.E.O, Sustainable Travel and Tourism Agenda and Eva Mwangi, the Sales Manager at Tribe Hotels. The session was moderated by Kezy Mukiri, a Sustainable MICE Practitioner at Zuri Events
Economic Development: Enhancing Revenue and Yield Management from MICE
The panelists were Ben Asoro, an international speaker and Columnist on M.I.C.E from Austria, Cosmas Kimanzi – Strathmore Business School; and Jonah Orumoi, the Managing Director at Tourism Finance Corporation. The session was moderated by Yoadan Tilahun, C.E.O of Flawless Events.
Economic Development: Research, Development & Capacity Building for a Globally Competitive Meetings Industry
Panelists in this discussion were: Dr. Davis Barasa, the Chairperson of the Department of Leisure and Event Management, Technical University of Kenya; David Gitonga, the C.E.O of Tourism Research Institute, George Ariya from the University of Eldoret, MICE Department and Ms. Sue Muriuki, Founder of Divine Schools Africa, An Events Management Training School. The session was moderated by seasoned News Anchor, Mike Gitonga.
Grace Nderitu (Above) C.E.O at Ecotourism Kenya moderated the panel session on The Role of Regulators and Associations in Advancing the Meetings Industry. 
The panelists were Ms. Wambui Njoora (Left), Chairperson at Events Managers Association of Kenya (EMAK) and Mr. Fredrick Jack Omondi, (Right) the Director, Quality and Standards Assurance at Tourism Regulatory Authority (TRA). 
Projecting Ahead: What does the future hold for Meetings & Business Events?
This panel discussion was the climax of the event, with panelists discussing the evolving trends and opportunities for the MICE industry in the years ahead. The panelists were: Esmare Steinhofel from ICCA; Andrew Kang’ethe represented the Technology industry; Judy Kepher Gona represented the Sustainable Players while Ben Asoro brought in perspectives from the Economic Angle. The session was moderated by Kezy Mukiri, the C.E.O of Zuri Events.
Global M.I.C.E Summit Walking Safari 
The Global M.I.C.E Summit Walking safari saw delegates walk from Intercontinental Hotel to the National Museums of Kenya where they got to plant Acacia Seedballs and unwind at the Global MICE Summit Networking Cocktail. The safari shed light to the delegates on the rich history of the city of Nairobi through sites such as: Nairobi Gallery, Sir Galton Fenzi Memorial, Kipande House, City Market, Jeevanjee Gardens, University of Nairobi, Norfolk Hotel and Kenya Broadcasting Services.
MUSEUM TOUR, TREE PLANTING AND NETWORKING COCKTAIL
After an exciting walk through the streets of Nairobi, delegates got to plant seedballs at the National Museums of Kenya Botanical Garden, using catapults! A total of 300 seedballs were planted.
The delegates were later taken through an informative tour of the Museum and finally got to unwind and network at the summit cocktail.
GLOBAL MICE SUMMIT EXPO
The Global MICE Summit Expo attracted Exhibitors from Hotels, Tours and Travel Agencies, Incentive Travel Facilities and MICE Venues to showcase their innovative and sustainable MICE Solutions. The exhibitors also got to have scheduled B2B Meetings with delegates and speakers that aimed at discussing collaboration agendas with regards to the theme of the summit: Leveraging Sustainable M.I.C.E Practices for Economic Development.
Delegates got to engage with the panelists and speakers by raising critical issues to further the discussions.
RESOLUTIONS AND WAY FORWARD
Moving forward, the Global MICE Summit, determined to achieve Economic Development through Sustainable MICE Practices, resolves to;
Moving forward, the Global MICE Summit, determined to achieve Economic Development through Sustainable MICE Practices, resolves to;
RESOLUTION 1: RECOGNITION OF EXTRA ORDINARY CHARACTER
Recognize the players within the MICE Space who have exuded extra ordinary character in line with the criteria set out by the Global MICE Summit Committee through Africa MICE Awards. The awards will be in the following categories; African MICE champion of the year, African MICE Venue of the year, African MICE Destination of the year, African MICE SME of the year, Most innovative African MICE Player and Most Sustainable African MICE Player.
RESOLUTION 2: PROVISION OF INFORMATION
Provide information on the diversity, potential and vast capacity of the MICE industry on the African continent through It’s A MICE World E-magazine. The business focused magazine will enable stakeholders in the Meetings and Events industry to explore industry trends and news
Download Magazine Here
RESOLUTION 3: STRENGTHEN COLLABORATION, COOPERATION AND COORDINATION
Strengthen collaboration, cooperation and coordination among investors, practitioners, academicians and regulators of the MICE industry
RESOLUTION 4: CONSOLIDATE EXISTING DATA
Consolidate existing data from MICE industry players as well as conduct a Baseline Survey to give a bottom line of the industry as at now.
RESOLUTION 5: DEVELOP KEY PERFORMANCE INDEXES (KPIs)
Develop Key Performance Indexes (KPI) or matrixes that measure the Economic and Social impact of MICE beyond the visible and obvious numbers.
RESOLUTION 6: CREATION OF A CENTRALISED SEARCHABLE DATABASE
Create a centralized searchable database of the MICE industry and organizations.
RESOLUTION 7: ESTABLISHMENT OF A LEGAL/INSTITUTIONAL FRAMEWORK
Establish an institutional or legal framework of the MICE industry. Industry players should contextualize frameworks for projects to identify areas of strength that suit beneficiaries.
RESOLUTION 8: COMMUNITY ENGAGEMENT
Increase efforts to deliberately engage the community at the destination through participation or partnership. This will promote inclusivity and ownership.
RESOLUTION 9: GETTING RID OF SINGLE USE PLASTIC
Intensify efforts to ensure that the industry gets rid of single use plastics and reduce carbon footprint through sustainable transport, supply chain and energy source in a bid to achieve sustainability.
RESOLUTION 10: CONDUCT CAPACITY BUILDING TRAINING
Conduct capacity building trainings to relevant stakeholders on; The Mice industry, sustainable practices, research, writing proposals and bidding for events.
RESOLUTION 11: EMBRACE TECHNOLOGY
Embrace technology which will minimize on cost, promote sustainability and create experiences for the attendees.
The 2nd edition of the Global MICE Summit will be held between 11th and 13th September, 2019 at Trademark Hotel, Gigiri, Nairobi. 
The summit will be themed on the topic: Enhancing Africa's Competitiveness as a Business Events Destination.
To engage with us on partnerships and/or sponsorship opportunities, contact us via partnerships@globalmicesummit.com or call +254733761112. 
 
PARTNER/SPONSOR GMS 2019
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