Wednesday, September 9, 2015
Digital Conversion Approaches!
We've had a busy summer behind the scenes at the Digital Media Center as we prepare to take Rogue Valley Community Television to the next level in terms of the viewer experience.
There are still a number of spinning plates and moving gears on this deal -- but what we can tell you is that it is the intention of RVTV staff to start providing all of our live streaming channels in High Definition on our Internet platform at rvtv.sou.edu before the end of this year.
We're also presently working with our five local government partners and our two cable television providers to upgrade the cable channels from analog to digital transmission standards -- in other words, your TV experience would move from the VHS-quality you see now to something more resembling DVD-quality...and this process will also make us ready to go full-HD when Charter Cable and Ashland Home Network see fit to put RVTV on the same level as the local broadcast channels.
What's the punchline for our local producers? It means a dramatically better look for your programming, especially as 100% of your studio content is already in HD, along with the vast majority of our field programming.
The one 'kicker' of this transition is that all of the older, standard definition (480p, 4x3 aspect ratio) programming will be retired from service as of October 15, 2015. This is due to the new digital transmission system as this requires a consistent MPEG-2 file format which must be HD 720p at a minimum. Your Public Access Advisory Council spent their last two meetings examining the details of the digital transition plan and they have recommended we move forward with maintaining the zero-dollar level for programming submissions -- but only for HD programming.
Your professional and student staff want to do everything possible to make sure no one is 'left behind' by this development. All of our Field Production gear (available for check-out by Field-Certified Producers) is now at an HD standard, and our Public Access Edit Lab computers are also fully HD-capable.
If you have questions, concerns or just want to find out more, please attending the Quarterly Studio Producers Meeting, tonight at 7 p.m. here at the DMC.