Long Point Phragmites Action Alliance Receives Funding for Educational Signage
LONG POINT, ONTARIO - The Long Point Biosphere Reserve Foundation is excited to announce the unveiling of new educational signage at Long Point, presented by the Long Point Phragmites Action Alliance thanks to funding received from TD Friends of the Environment Foundation.

"As volunteer Co-chairs of the Long Point Phragmites Action Alliance (LPPAA), we were delighted to have the support of TD Friends of the Environment Foundation through the Long Point World Biosphere Reserve Foundation (LPWBRF). The signage and brochures produced with the funds provided by TD FEF are critical steps to enhance our efforts of "making change" in regards to the top identified local ecosystem stressor - invasive European Common Reed (Phragmites australis). Raising awareness about the negative impacts that this invasive plant is having on our environment is one of the most important aspects of bringing together 25 organizations that now make up our Alliance. The public is generally unaware of the threats Phragmites currently poses to biodiversity, species at risk and ecosystem health as well as to local economies, lakeshore property values, lost lake views and human safety. Phragmites, from a non-ecological standpoint has sometimes been viewed as "a pretty plant" for decoration or a backyard garden - but this plant reduces biodiversity, eco-system health, and threatens local habitat sustainability. Explaining the threat that this plant poses is imperative for stopping further human distribution and garnering support for much needed control efforts. The brochures are to be shared with local landowners and placed at locations frequented by tourists, and the informative signs will be posted in strategic locations throughout the region. These products can also be shared with other communities to further increase awareness and efficiencies through shared resources." 
Janice Gilbert and Eric Gunnell, LPPAA Co-chairs
The main sign, located within the Long Point Crown Marsh north of Erie Boulevard across from Winston Parkway, showcases a "before" photo with information on the Phragmites australis control demonstration project conducted in the Long Point Area and member organizations of the Long Point Phragmites Action Alliance. This area is currently being studied and monitored by students from the University of Waterloo.
This educational sign can be found at the Ontario Ministry of Natural Resources and Forestry lookout along the Long Point Causeway, just north of the marinas.
"It has been rewarding to not only watch this group develop, but to also be a part of the collective impact and collaboration of the Long Point Phragmites Action Alliance. The signage that has been produced thanks to funding from the TD Friends of the Environment Foundation Grant will no doubt continue to be a beacon of hope amidst the negative outlook Phragmites australis presents to nature and wildlife enthusiasts. Undoubtedly, the more public this ecological issue becomes, with the help of educational materials such as these public signs and brochures, the more action the LPPAA and other communities, even reaching outside of the Long Point Biosphere and Norfolk County areas, will start to see. These signs are a call to attention, and a call to action. The signs and brochures are installed and distributed in an incredible tourist hot spot. Although measuring the success and reach of these materials is difficult, we look forward to having more people visit the LPPAA website and start conversations with their local conservation groups on how to address the invasion of this plant. Once people are aware of what Phragmites is, they won't be able to ignore that it is everywhere - and action will follow when people begin to spread the word."
Linda Warren, Community Conservation Project Manager - LPWBRF
The Long Point Phragmites Action Alliance

“The intent of this Alliance is to develop a united and well planned management approach for controlling invasive Phragmites australis in the Long Point region that is effective, efficient and environmentally responsible.”

Visit our new website! (click here)
The Long Point Phragmites Action Alliance (LPPAA) is a collection of local, provincial and federal representatives. Established in May 2015, the Alliance strives to address the negative ecological and cultural impacts Phragmites australis continues to have on the local environment and community. 
Recognized as Canada’s worst invasive plant by Agriculture Agrifood Canada over a decade ago, Phragmites was recently listed as the top ecological stressor to the Long Point region by scientists, land managers, government agencies and NGOs at a conference hosted by the LPBRF. This conference proved to be a catalyst for local mobilization and the LPPAA was formed in the spring of 2015 with four key objectives:
1) provide an information sharing network,
2) allow for cooperative Phragmites projects to be undertaken,
3) facilitate more effective fund raising capability to support larger scale control efforts, and
4) disseminate information to the Long Point community as well as local, provincial and federal governments.
Raising awareness about the negative impacts this plant is having on our wetlands, sandy beaches and lakeshores has been a key action requirement identified by the 25 organizations currently forming the LPPAA.
Thank you to our Alliance members:
Copyright © 2016 Long Point World Biosphere Reserve Foundation, All rights reserved.

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