Adopt-a-Spot is In Full Swing
After many postponed dates and snow days, members of the Hampton Roads Alumni Chapter were finally able to get back into action with Adopt-a-Spot.
On the morning of Saturday, March 1, brothers Jody South, Vicky Aldridge, and Sonya Veale -along with HRAC friend, Julie South, gathered at the usual meeting spot at the Taco Bell on 41st street in Norfolk near ODU.
The group spent the morning picking up trash and cleaning our "spot" to help beautify an area of the Norfolk community. Their hard work puts us one step closer to getting our sign created and posted in the area.
In order to maintain our contract, HRAC will swing by our "spot" once a quarter to manage upkeep of the area. Since March 1 was our winter make-up day, we are scheduled to have our spring Adopt-a-Spot clean up session on Saturday, March 29. This is our final pickup before we are officially able to receive our sign. We ask that you come out and participate. Give back and help keep Norfolk beautiful!
Social Seconds at AJ Gators
This past Saturday, March 15, brothers gathered at the AJ Gators establishment on Holland Rd. in Virginia Beach to enjoy appetizers, beverages, and fellowship with other brothers and friends of the HRAC. In attendance were brothers Sonya Veale, Kim Green, Jody South with wife, Julie, and Vicky Aldridge with husband, Chris and baby Tristan.
William & Mary Omega Chapter Wants to Get Involved
The Omega Chapter at William & Mary would like to schedule a 1 hour event with HRAC. The event would be a panel-type / interview event where the chapter would have questions for all of us to answer -general things about our time in AKPsi, our current career, how it helped us, etc.
We have done this in the past with CNU's Iota Pi Chapter, now it's time to get Omega engaged with HRAC!
Convention is Coming
Planning has begun for the 2015 AKPsi Convention in Norfolk. Three members of the Convention Board, Wendy Wendroff, Jessica Seitz, and Jason Pierce, will be here in April. If you are interested in meeting with them over drinks and making them feel welcome while visiting our area. Please join them for drinks on Monday, April 14 at 7:00 pm at the Sheraton Hotel in downtown Norfolk.
Contact brother Jody South to RSVP.
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Mark Warner Invites You to the Young Professionals Summit
You are invited to the 4th annual Virginia Young Professionals Summit to be held on Saturday, March 29th, at Lane Stadium on the campus of Virginia Tech. Hosted by Senator Mark R. Warner, Virginia Tech and Radford University, the YP summit will provide a forum for Virginia’s next generation of leaders from across the Commonwealth to connect, build relationships, and exchange ideas on leading topics.
Saturday will include a conversation with Senator Warner, featured speakers Jack Andraka, John Boyer, and Justin Graves, a special session on social media campaigning by Donna Wertalik, a networking luncheon, and workshops covering topics such as personal branding, resume and interview tips, how to connect with YPs in your area and more! Following the summit, Virginia Tech and Radford University invite you to a Networking Happy Hour in the President’s Box.
The summit is free to attend but registration is required.
CLICK HERE to visit the summit website for additional information and to register. Questions: (540) 857-2676
The First Step to Building Your Personal Brand
By Megan Marrs
Sure, everyone knows what a brand is. Coke, Pepsi, McDonald’s. But that buzzword is getting thrown around a whole lot in career and job search conversations these days, too. And you might be thinking to yourself, “why do I really have to care about this?”
Here’s why: Whether you’re on the job hunt, a student, or gainfully employed, you must think, act, and plan like a business leader. With the surge of social media, you have not only the ability, but you now have the need to manage your own reputation, both online and in real life.
Employers will Google you before they even invite you to an interview. (Your current employer probably has an eye on what you’re doing, too.) And when you interact with people, both online and offline, they’ll build up an image of who you are over time.
And here’s where you come in: You want to be in control of all of those impressions. Why leave your professional reputation to chance, when you can be your own PR guru and manage your image?
Your personal brand is all about who you are and what you want to be known for. And while that’s a pretty broad concept, I’m going to break down the process for building your brand into a few easy steps, which we’ll cover over the next few weeks.
Your first task: Developing your “brand mantra.” Basically, this is the “heart and soul” of your brand, according to branding expert Kevin Keller. It’s the foundation of all of your branding efforts.
It’s not a mission statement—rather, it’s a quick, simple, and memorable statement describing who you are and what you have to offer. Ivanka Trump is “an American wife, mother, and entrepreneur.” FedEx is “peace of mind.” Disney is “fun family entertainment.” Rick Ross feat. T-Pain is “I’m a BOSS.”
And yes, those are all famous options, but the same basic principles apply for your own brand. Ready for your turn? Here are four simple steps to creating your mantra:
1. Determine Your Emotional Appeal
For starters, think broadly about your personality and how it affects the experience someone will have with you. Are you insanely organized? Do people love working with you for your killer sense of humor?
Make a list of words that best describe these features of your personality. These words are known as emotional modifiers. Hint: They can be as simple as Disney’s “fun.”
Questions to Consider:
How do I make people feel?
How do people benefit by working with me?
What words do others use to describe me?
2. Determine Your Description
Your next step is coming up with a descriptive modifier that brings clarity to the emotional modifier, identifying what or who your brand is for. In Disney’s case, it’s “family.” In Nike’s mantra, “authentic athletic performance,” “authentic” is the emotional appeal, while “athletic” tells you what the brand is for. As an individual, yours might be an industry (“healthcare” or “education”), or it might be a tangible skill (“creative” or “strategic”).
Questions to Consider:
What field or industry am I in (or do I want to be in)?
What are the words I would use to describe my work?
Who is my target audience?
3. Determine Your Function
Lastly, write down what, exactly, you do (or will do). It might be something that directly relates to your career: writing, graphic design, or financial planning, for example. Or, it might be something more broad, like Disney’s “entertainment.” Are you a manager, a creator, an organizer? A connector of people?
Questions to Consider:
What service do I have to offer people?
What do I do that makes me stand out from everyone else?
4. Put it All Together
Finally, look at your three lists of words, and see how you can combine them into a short sentence or phrase—no more than five words. Your brand mantra should communicate clearly who you are, it should be simple and memorable, and it should feel inspiring to you. You might be a “dependable, strategic planner” or “a creative professional connector.” Or, your mantra might be something like, “motivating others to do their best.”
Now—what do you do with this statement? Check back soon for tips on how to use your mantra and build your online brand, as well as how to live your brand, every day.
This article was originally posted on The Daily Muse. Megan Marrs is an entrepreneur, consultant and owner of Marrs Media Group, a branding and strategic marketing company located in Valparaiso, Indiana. She is also a contributing writer for The Daily Muse focusing on branding as well as business school. Megan is heavily involved with volunteering with youth leadership programs and has a passion for all aspects of business. Megan is a graduate of Purdue University (’06) and Valparaiso University M.B.A. (’11).
Article from www.forbes.com