Toronto provides refuge for newest enemy of Quebec separatists

Jacques Parizeau must’ve felt that his work was done for the sovereignty cause last night, given how his death came on the heels of the nationalist Quebec media pointing their flaming pitchforks at Jay Baruchel

In an interview with the Montreal Gazette, the actor explained his reasons for relocating to Toronto—foremost among them, fulfilling his goal of helping build a commercially viable English-Canadian film industry, which he couldn’t do in a city where most productions are in French.

But he also dared mention the political situation, and Quebecois media seized the opportunity to condemn him. Gazette staffer Steve Faguy parsed five columns in three publications to pick out “7 things francophone media pundits say Jay Baruchel said or thought that he didn’t.” All pounced upon him saying the N.D.G. area where he grew up and resided in full-time until recently “happens to be located in a pretty difficult part of the world.”

Never mind that what Baruchel actually did say is similar to what anglos leaving Montreal have said for 40 years.

Baruchel recently bought a house in the Beach, as he begins shooting a second season of the sitcom Man Seeking Woman among other productions in Toronto. But he'll also hang on to his residence in Montreal, and there’s no chance he’ll change his Twitter handle from @BaruchelNDG if he ever wants to walk the streets of la belle province again.

@GardinerHybrid becomes its own #brand

Since social media marketing is all about getting personal, the online campaign supporting the hybrid option for the eastern portion of the Gardiner Expressway is called Don't Cut Me Off. The initiative of the Ontario Trucking Association, CAA South Central Ontario, Toronto Industry Network and the Toronto Financial District Improvement Area—for a rebuild that's supported by Mayor John Tory but opposed by every living Toronto chief city planner past and present—is primarily wielding a much-disputed study that argues commute times will increase by at least 25 per cent if the East Gardiner goes away in favour of a boulevard.

Globe readers shocked and appalled by an app

The Globe and Mail's new news app has been deemed so awful that it has immediately sunk to the bottom of Apple user ratings thanks to an onslaught of single-star reviews.

Seems that many mobile readers of the Globe and Mail aren’t so interested in having specific stories selected for them. Advertising designed to show up in a central spot rather than an easily ignored banner is also a point of infuriation. Who knew there was an audience for a mishmash of stories written for print that more randomly appear throughout the day?

Well, the Ottawa Citizen did, as it released similar native apps last year targeted to younger readers with a more conversational tone along with a magazine-style presentation for iPads. But by January, the original version of the apps were restored in response to a readership that preferred being pointed to the website. 

Globe editor-in-chief David Walmsley stepped in to explain “The logic behind The Globe’s new iOS app," along with apologies and promises of improvement. Many commenters still aren't happy. Perhaps there would’ve been more value in explaining what they were trying to do before the fact.

News not mentioned in City TV fall schedule

Rogers Media has unveiled the 2015–16 schedule for City Television. But one thing is missing from the release: any reference to its nightly newscasts. 

The company has been actively cutting back on such programs—most recently replacing them with discussion-oriented shows on the multilingual Omni channels, and turning its Edmonton nightly news into the much cheaper Dinner Television chat show. 

Paying reporters to put a story together for a just a couple minutes of local airtime is a pricey proposition Rogers seems more than willing to get rid of where they can. So, despite unprecedented attention for reporter Shauna Hunt and the #FHRITP showdown, whether Toronto’s CityNews sticks around in its current format much longer remains to be seen. For now, anyway, Gord Martineau remains on his job of 38 years.

Will traction for the reaction to Action make him too much of a distraction?

Despite this vow, Action Bronson hasn’t confirmed whether he’ll accept the North By Northeast festival invitation to perform in a private ticketed venue after his free June 21 show at Yonge-Dundas Square was cancelled in response to a 43,121-signature petition. Condemning the rapper’s misogynistic schtick was particularly awkward for NOW Magazine, which shares a controlling interest in the festival, although its music editor Carla Gillis has expressed a sigh of relief at the decision.

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