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A must read …… PULSE Interactive Newsletter – January 2014
First, let's start off by saying Happy New Year! We hope you had a great holiday season as we all get back to the daily grind. This is the season of reflecting on the past year and thinking about resolutions we may or may not keep.

To guide us along the way, we have provided some useful marketing, finance and sales ideas to help grow your business in the oil and gas industry in 2014!  We look forward to what this new year will bring for all of us both personally and professionally.

Happy reading and see you next month!
IN THIS ISSUE .......

1. 7 Marketing Resolutions
     for 2014
2. Work Hard - Fish Harder
3. Wouldn't You Like A
     Kick-Ass Testimonial
     Like This?
4. Is Your Cash Flow
     Stifling Your Business
     Growth?
5. Does Your Website
     Stack Up To Your
     Competitors?

6. To Succeed In Business
     Ask Yourself This
     Question
WELL, IT'S THAT TIME OF YEAR AGAIN

The time of year when we reflect on what we did - and did not - accomplish in the past year.  We are determined that we will accomplish our goals during this new year.  2014 is a clean slate!

We typically set personal goals when making resolutions, but what about your business?  Have you thought about setting marketing resolutions for your business?
 
DID YOU MISS THE DECEMBER 2013 ISSUE OF OILFIELD PULSE HIDING UNDER YOUR CHRISTMAS TREE?

Take a read!

Highlights:


Custom Cover & Feature Story:

     - Queen Charlotte Lodge

Oil & Gas Features:
     - GSI takes on the Government
     - Communication & Safety - Drilling & Well Servicing

Lifestyle Features:
     - Demystifying Gluten
     - Slednecks - Ultimate Snowmobiling in Backcountry
       Whistler
Selling in the oil and gas industry is all about relationships.  Sound familiar?
 
But how do you find that next new customer when you’re constantly focused on servicing and entertaining your existing customers?  Marketing is the answer!  As age demographics in the industry continue to decline, digital marketing is now the new wave means to reach potential clients and gain a larger share of your existing customer’s wallet.
 
Learn how ARMCO seized this digital marketing opportunity!

 
INVOICE DISCOUNTING HELPS CASH STRAPPED OIL AND GAS SERVICE COMPANIES

Many businesses are not aware of the many financing alternatives available. 

Far too often they run short of cash because of slow collections on money owed to them.  This puts a serious squeeze on cash flow and limits the control you have in your business to secure profitable contracts, obtain large discounts from suppliers, or meet payroll deadlines
.

 
START 2014 OFF RIGHT WITH A WEBSITE HEALTH CHECK!

How well is your website performing in key search results and against your competition?
 
Let us help you set your marketing stage for 2014 with 4 valuable website health check reports. Gain some valuable insights and tools to determine how well your website is currently being optimized, and where it could stand potential improvement.

 
DOES 'IT' ADVANCE MY BUSINESS?

As a manager, executive or owner, the only valuable you possess is your time. To successfully manage your time and grow your business, ask yourself the following question daily: “Does ‘it’ advance my business?” (“It,” being whatever activity you are doing or are about to start.)

Let’s take a look at several examples which might resonate with you.
 
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