Designing for What?
Ever wonder what happens to the products that you designed and delivered in 2015? Do you know if they could sustain, or they pivoted, are acquired, or are closed now?
In any case, design plays such an important role in their current state. Of course, design includes the engine, the architecture, the interaction, and the customer experience touchpoints as well.
So, a question here:
Are we designing for next Thursday, or for coming July (delivery is due), or for 2022?
When we design something, look at the stakes involved!
OUTCOME is a good recap on why we are designing, and for what goals. Early bird tickets are closing in 4 days.