"We have a design team of 40+ and we are designing incredible experiences for global enterprise solutions, and for growing startups."
They say it with immense pleasure and pride.
But when I look at their team structure and work process, it is all over the place.
To say that the products they are designing and delivering may not last is a huge understatement. In addition to the concerns around the product's success, look at the hours, the energy, and the efforts being wasted for something that is most likely to be totally useless for every individual involved.
If you have an alternate opinion, let's discuss it.
For short-term gains, reply to this email and I will explain. For long-term gains, get the Outcome ticket and we can discuss it at length, around multi-dimensional product designing standards.